Family Law Firms

Family Law Firm MarketingThat Delivers Signed Clients

We help family law firms install a system that lets them predictably buy 5 to 10 new clients per month. No posting on social, no waiting for SEO, no thought leadership required.

  • Divorce & Separation
  • Property Settlements
  • Child Custody
  • Spousal Maintenance
  • Consent Orders

Trusted by 300+ Australian law firms, accountants and service businesses

  • Turning Point
  • K+K Legal
  • Gibbs Wright
  • Doogue + George
  • Felix + Co
  • Ridge Films
  • Nexia
  • South East Injury Lawyers
  • Purpose Lawyers
  • Aptum Legal
  • Sapphire Accountants
  • Gnech Lawyers

You're Spending Money. Just Not Getting Clients You Can Count On.

Most family law firms have the same frustration: advertising works sometimes, but you can't rely on it. When a good month happens, you're not sure why. When it's slow, you don't know how to fix it.

Leads That Look Good Until Your Intake Team Calls

Someone fills out your form. Looks promising on paper. Then your intake team discovers they're still hoping for reconciliation, can't afford to proceed, or just want to know their rights without retaining.

Competing Where You Can't Win

Family law is one of the most competitive legal niches. Every suburb has three firms running Google Ads. You're either not showing up, or you're paying $30+ per click for tyre-kickers.

Feast or Famine Caseload

Enquiries spike around school holidays and New Year, then go quiet. You've got capacity to take on more work but no reliable way to fill the gaps. When you need clients, you can't just turn up the dial.

No Clear Path to Scale

You'd take on more matters tomorrow if you knew how to generate them predictably. If someone asked "what would it cost to sign 5 more clients next month?" you wouldn't have an answer.

Budget Disappearing Into a Black Hole

You're spending $8K, $15K, $25K+ monthly on marketing. Some of it works. You just don't know which parts. So you keep doing everything and hope it averages out.

Optimised for Leads, Not Retained Clients

Cost per lead looks fine on paper. But when you calculate what you actually paid for clients who retained and paid your fees? The economics don't work.

We're a video-first agency.

Your prospects hear from you before they ever enquire. Every ad is scripted, produced and tested by us for one type of client at a time.

OneLawPersonal injury
K + K LegalWorkers compensation
MK Allan LawyersCTP claims
OneLawMotor vehicle accidents

See more of our ads

Capture clients before and when they search

Family law needs both channels. We create demand with video before people search, and capture warm, high-intent leads the moment they do.

Before They Search, Meta & Video

Reach Earlier

Connect with prospects before they start actively searching, when competition is lowest and trust is easiest to build.

Avoid the Bidding War

Skip the most expensive competition on Google where larger firms outspend you on every click.

Be the Obvious Choice

Position your firm as the authority before prospects compare you to anyone else.

When They Search, Google Ads

Capture High Intent

Show up when someone searches "family lawyer near me" or "property settlement lawyer." These people are ready to act.

Warm Leads, Not Cold

Prospects who've already seen your video ads arrive warmer. They click, they convert, and they retain faster.

Filter Out Tyre-Kickers

Qualification built into every step means your intake team only speaks to people ready to proceed.

Your Outsourced Growth Team

A full client acquisition system, not just ads

We run Google Ads and Meta together as one system, capturing demand when people search and creating it before they do.

  • Builds trust before the first conversation
  • Captures high-intent prospects the moment they search
  • Positions you as the authority in family law
  • Improves lead quality across both channels
  • Increases close rates and reduces wasted intake time

What PixelRush Is Responsible For:

  • Designing and managing Google Ads and Meta campaigns
  • Writing all ad copy, video scripts, and messaging frameworks
  • Managing creative production (editing, formats, testing)
  • Designing and testing ad variations across both channels
  • Building the qualification and booking funnel
  • Implementing full tracking from click to lead to client to revenue
  • Optimising weekly based on real commercial performance

This is not a set-and-forget campaign. It is a living system that improves as data flows through it.

The Closed Loop Growth System.

Most agencies optimise for clicks and leads. We train the algorithm on revenue. Here's how.

  1. Ad
  2. Lead
  3. Engaged
  4. Booked
  5. Quoted
  6. Client
  7. Revenue
01

Video Pre-Sells Before Contact

We intercept prospects before search costs skyrocket. Video targets exactly who you want, service buyers, high-ticket, B2B decision-makers, and educates them early when acquisition is cheapest. They arrive sold, not shopping.

02

Qualification Runs on Autopilot

Questions identify fit: revenue threshold, timeline, decision authority. Bad fits get filtered. Good fits get flagged. The algorithm learns what "good" looks like and finds more of them.

03

Book Directly, Skip the Chase

Qualified prospects book into your calendar automatically. No follow-up emails. No phone tag. Just committed conversations.

04

We Track to Revenue, Not Leads

Every click, every lead, every quote, every closed client, every dollar. You know exactly what a client costs and what they're worth.

05

Find the Constraint, Fix It First

Data shows where you're bleeding: ads, qualification, or sales. We fix the biggest bottleneck first, not the easiest one.

06

Scale What Works

When cost per client is $1,500 and lifetime value is $20K, you spend more. When it's not, we show you why before you burn cash.

And we can layer in search advertising too, giving you consistency across multiple channels. Same qualification system. Same tracking. Same algorithm training. You're not reliant on one source.

See the full system

Creative that attracts the right client

We do not create generic ads. Every creative is built to speak directly to one type of prospect.

The creative becomes your first qualification layer:

  • It repels the wrong audience
  • Attracts people who recognise themselves in the message
  • Improves lead quality before they even submit a form

What This Means For Your Practice:

  • Less time wasted on low-quality enquiries
  • Higher intent prospects entering your pipeline
  • Marketing that behaves like an investment, not an expense

This is not about traffic, impressions, or cost per lead. It is about building a commercial engine that reliably turns advertising spend into signed clients and measurable revenue.

Trusted by Leading Australian Law Firms

  • Turning Point
  • K+K Legal
  • South East Injury Lawyers
  • Gibbs Wright
  • Purpose Lawyers
  • Doogue + George
  • Gnech Lawyers
  • Aptum Legal
"Just want to say a massive thanks for all you've achieved for me too. It's not overstating it to say your help has altered the course of my life and my family's life for the better"
Kyle BarramBarram Family Law

We fix what's broken in the agency model

Track to Revenue, Not Leads

Typical Agencies

Stop at lead generation metrics with no visibility into which leads actually become paying clients.

PixelRush

Build a complete tracking system from click to client to revenue, so you know exactly what's working.

Your Outsourced Growth Team

Typical Agencies

Operate at arm's length as a vendor you hire. They run ads and hope for the best.

PixelRush

Become a true growth partner invested in your success, with our goals aligned to your revenue.

Pre-Sell Before the Call

Typical Agencies

Send cold leads directly to your calendar who are shopping around, not ready to buy.

PixelRush

Warm up and educate prospects so they arrive ready to buy, not ready to negotiate.

Find and Fix the Constraint

Typical Agencies

Focus only on getting more leads, ignoring bottlenecks in qualification and sales.

PixelRush

Identify the biggest constraint, whether leads, qualification, or sales, and fix it first for maximum impact.

"Pixelrush have been very successful at increasing leads. Highly recommended!"
WWendy GeorgeYarra Family Lawyers

Why Choose PixelRush for Family Law Marketing

Revenue Tracking, Not Lead Counting

We track from ad click to signed client and fee revenue. You'll know your true cost per client, not just cost per lead.

Video-First Pre-Selling

Prospects watch your story before they enquire. By the time they book, they already trust your firm and are ready to proceed.

Matter Type Specialisation

Divorce, property settlements, custody, consent orders, spousal maintenance. We build campaigns around the matter types that matter to your firm.

Intake Speed Optimisation

Slow follow-up kills family law leads. We help you respond faster with automated booking and qualification so no lead goes cold.

Closed-Loop Attribution

Every dollar of ad spend is connected to real outcomes. See which campaigns, keywords, and creatives produce retained clients.

Google + Meta Combined Strategy

Capture high-intent search demand with Google Ads while building awareness and trust with Meta. A full-funnel approach most agencies can't deliver.

$1.25M Spent. 9,200 Leads Generated.

Real results from a single family law firm in Sydney, managed entirely by PixelRush.

One Client. One Google Ads Account.

Ad Spend$1.25M
Phone Calls2.6K
Leads Generated9.2K
Avg. Cost Per Lead$135

LeadsPhone Calls

Month 1Month 24Month 48

Results from a single Google Ads account managed by PixelRush

Family law firm results

See how we've helped family law firms across Australia generate predictable leads and signed clients.

Baldwins Family Lawyers

417

leads across Google & Meta

$137
Cost per lead on Google Ads (216 leads)
$78
Average cost per lead on Meta Ads (201 leads)
$55
Lowest CPL achieved for 3-criteria qualified leads

“In general things are going well. The leads are better quality and more local.”

Zasco, Baldwins Family Lawyers
Read the case study
Dorter Family Lawyers

1,002

conversions from $130K ad spend

88%
Increase in ranking keywords
$130.62
Average cost per lead achieved
144
SEO articles published
Read the case study
Family Law Firm (Redacted)

Family Law Firm (Redacted)

2,800

leads from $1.25M ad spend

110%
Growth in legal team size (20 to 42 lawyers)
9,200
Quality conversions generated
$135.92
Average cost per lead achieved

“It's awesome having you and your team feel as though you are all a part of my team and not just an 'agency'.”

CCEO, family law firm (name withheld)
Read the case study
CK Family Lawyers

$300,833

in revenue from $60,133 of Google ad spend

9.71%
Average conversion rate achieved with custom landing pages
735
Qualified leads generated
$97.51
Cost per lead achieved

“I have enjoyed getting several enquiries every day. It has been great!”

Krystina, CK Family Lawyers
Read the case study

View all 40 case studies

Family Law FAQs

Real answers about family law marketing, costs, timelines, and what actually delivers signed clients.

Book strategy call

Most agencies optimise for raw leads, not signed clients. They'll deliver 80 enquiries and call it a win, but half are custody disputes with no assets, legal aid seekers, or people just shopping for free advice. We track every lead through to signed retainer and revenue so you know exactly what your marketing is producing, not just how many people filled out a form.

We use a video-first pre-selling system that gets to prospects before they start searching for a lawyer. This builds trust and qualifies them before they ever contact your firm. But we also run a hybrid system where traditional channels like Google Ads, while more expensive per lead, can still deliver the high-end property settlement and complex financial matters that generate significant fees. The combination means you're not relying on a single channel or competing solely on price.

We generate qualified leads across the major family law practice areas including property settlements, parenting and custody disputes, divorce proceedings, consent orders, binding financial agreements, and spousal maintenance. Each matter type has different targeting strategies and qualification criteria. For example, property settlement leads are typically higher value and require different pre-qualification than parenting matters.

No. Unlike personal injury where you're competing against firms with million-dollar budgets, family law has more accessible entry points. $3-5K per month in ad spend on Meta can generate a consistent flow of qualified enquiries if you're targeting correctly and pre-selling effectively. If you want to add Google Ads, budgets typically range from $5-20K per month depending on your market and practice areas.

A lead is a phone number. Revenue is a signed client with a matter value. Most agencies report cost-per-lead because it makes their numbers look good. We track cost-per-signed-client and average matter value because that's what actually determines your profitability. If your average property settlement generates $8-15K in fees and we're delivering signed clients at $400-600 acquisition cost, you can see the exact ROI.

Yes, and using both together is where the real advantage is. Google captures high-intent searches from people actively looking for a family lawyer right now. Meta intercepts people earlier, before they've started searching, using video content that builds trust and positions your firm as the obvious choice. This means you're not just fighting for the same Google search traffic as every other firm in your area.

Family law is deeply personal and emotional. Our campaigns are built with empathy and professionalism, not aggressive fear-based tactics. We use educational video content that positions your firm as a trusted guide through a difficult time. This approach attracts higher-quality clients who value expertise over the cheapest quote, and it builds the kind of trust that converts enquiries into retained matters.

75+ five star reviews. Zero edits.

What clients say about working with Byron and the PixelRush team.

Pixel Rush have been a crucial part of our team, helping us pinpoint our target markets, and setting up SMS and email sequences with automation tools that significantly boost our speed to lead. Byron regularly checks in to ensure our leads are of high quality and gathers insights to continuously improve our targeting. Top-notch service and results!
Chris SchwagerRidge Films
Byron and the team at Pixel rush have been amazing to work with, they are honest and genuine marketing experts which can be hard to come by these days! No pushy sales scripts, and you can see they genuinely care. The team provides great value and know their stuff. I'm looking forward to working with PixelRush more in the near future! I'd also like to extend a huge thank you to Daniel, who has been pivotal in scaling our company through his professional and expert management of our Google ads campaigns. Additionally, I want to recognize Caren for their hard work behind the scenes, ensuring our tech issues are resolved promptly. The entire team at PixelRush has been fantastic!
SScott Brennan
We are a small law firm in Sydney established in early 2021. PixelRush have been a crucial partner in the development of our business through website design and Google Ads set-up and optimisation. Byron and his team are courteous and highly-skilled professionals with a genuine interest in the challenges and success of their clients. I strongly recommend them.
JJason Francis
We were very fortunate to be introduced to PixelRush through a business colleague and from the moment we made first contact, they team have been phenomenal to work with. At our initial consultation, Byron spent a lot of time getting to know our business, learning about what we needed to grow our sales and coming up with an in-depth plan to help us move forward. From then on the team have regularly checked in on us, sending detailed reports and an explanation video every month showing our results and explaining things in terms we could understand. They have also gone out of their way to help us with extra advice in regards to marketing, promotions, SEO, website upgrades and so much more which I never expected but absolutely loved and appreciated.
JJody MehlhoptSensory Oasis for Kids
I used Pixelrush for a legal website build and Google Ads set up. Could not be happier with their service all throughout; super attentive and efficient and made the process really easy. Absolutely stoked with the website as well. Any legal practice looking to construct a new website, or update their existing website should look no further than Pixelrush. Google Ads have only just been turned on and I have noticed an immediate uptick in quality enquiries from prospective clients. They have also provided excellent after-care; again very attentive and answering queries almost immediately. I cannot recommend these guys enough.
Kyle BarramBarram Family Law
Byron & the team were great to deal with as a new online business owner. They have been able to provide a great deal of expertise in marketing and provide feedback on my operation on how we can get to our next goals. Our google ads campaign has exceeded what we aimed to achieve in our short time together so far. Really looking forward to working with them in the future!
CCharlie Mackney
I engaged Pixel Rush to build my e-commerce website and am very happy with the results. Byron has worked tirelessly, with great honesty and integrity and he was always going the extra mile to deliver to his high standards. He always responds to my queries quickly and explains concepts thoughtfully and with detail. He really is a gem to work with, and since the website build I have also entrusted my Adwords campaign to him. Highly recommended.
KKamila Scholz
Highly recommend! We've been using PixelRush for our SEO and Adwords as well as helping develop our companies new website. They are professional, knowledgeable, friendly and most importantly they have made the process seamless and easy. They are also great communicators who are readily available throughout the whole process from start to finish. Honestly can't thank Byron enough!
TTamara Robertson
We have been working with Daniel and Maddie from Pixelrush for three years, and their performance has been exceptional. Pixelrush has been instrumental in our growth strategy, helping us increase our revenue from under $850,000 to over $2 million in the first year by revamping our Google Ads and website content. This extensive growth led to 90% of our work coming from ads and SEO at one point. In the second and third years, we've seen the benefits of our initial efforts, with a significant portion of our work now coming from repeat clients and referrals from past clients.
Spencer WrightGibbs Wright Litigation Lawyers
We are so grateful to Byron and the team at Pixelrush for their expertise in developing our Landing Page and Adwords campaign. We contacted a couple of other companies who showed very little interest in us as we are a small company. Right from the word go Byron treated us with nothing but the utmost respect and developed a campaign to suit our budget. We had many questions and queries and nothing was too much trouble for the team at Pixelrush – Byron was super responsive and always available to take our calls or answer our questions. We are seeing some very positive results and are receiving a couple of new leads a week. We highly recommend Byron and the Pixelrush team.
IIan Hosking
Have been working with the Team at Pixelrush for over 6 months now and am VERY happy with the outcome so far! Have a new website which is getting better conversion as well as improved SEO and google adwords. Definetly not the cheapest, but I have tried those before and was a complete waste of time and money. Very happy to recommend the Team at Pixelrush
Aaron DriWatsonia Podiatry
Excellent service.
Callum McLeanMcLean Law
The work PixelRush has done with our website and Google ads campaigns has given our business the lift and boost it needed to fly. Without their services and advice I'd be spending countless hours trying to work things out for myself. For a great price the value our business receives from PixelRush is invaluable. Their team is friendly, efficient, organised, committed and knowledgeable. I trust and recommend them to any business needing similar assistance. You won't find anyone doing this work better than them!!!
Jerry TrzeciakiRock Music School
I've found the perfect business partner for our digital marketing! PixelRush have taken our law firm to a whole new level, and we are continuing to grow. They are a wonderful team, and an even better group of people to work with. They are honest. They tell you what you need to know, and not what they think you want to hear. They take action and achieve results. Our firm had a few unpleasant experiences with other agencies before finding PixelRush. If you are considering PixelRush for your business, then you are in the right place.
Jaye PriceSouth East Injury Lawyers
We've been working with PixelRush for our digital marketing and they've been fantastic. The team is incredibly responsive, easy to deal with, and genuinely invested in helping us get the best possible results. They consistently push us to improve and grow. Highly recommend.
Mitchell CalleyWakefield Pacific
Pixel Rush have done a great job in generating leads for our business, and the service has been excellent!
AnthonyFelix + Co Accounting

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Tired of Leads That Never Turn Into Sales?

Discover if the Closed Loop Growth System is right for your business. Book a strategy call to learn why your marketing isn't delivering the revenue you deserve.

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Byron Trzeciak, founder of PixelRush