Chris SchwagerRidge Films
Spencer WrightGibbs Wright Litigation Lawyers
Mitchell CalleyWakefield Pacific
AnthonyFelix + Co Accounting
"Pixel Rush have been a crucial part of our team, helping us pinpoint our target markets. Top-notch service and results!"
Chris Schwager · Ridge Films
"PixelRush helped us increase our revenue from under $850,000 to over $2 million in the first year by revamping our Google Ads and website content."
Spencer Wright · Gibbs Wright Litigation Lawyers
"The team is incredibly responsive, easy to deal with, and genuinely invested in helping us get the best results. Highly recommend."
Mitchell Calley · Wakefield Pacific
"23 clients won from just $20K ad spend"
Anthony · Felix + Co Accounting
"Byron and the team are honest and genuine marketing experts. No pushy sales scripts, and you can see they genuinely care."
Scott Brennan
"PixelRush have been a crucial partner in the development of our business. Byron and his team are courteous and highly-skilled professionals."
Jason Francis
Personal Injury Law Firms
PixelRush is a specialist personal injury marketing agency. While Google Ads and SEO get more expensive every year, we install a system that lets PI firms predictably sign 5 to 10 new clients a month, tracked from the ad to the signed matter.
Trusted by 300+ Australian law firms, accountants and service businesses
What personal injury firms made, what they spent, and the ad it came from.
Motor accident claims
$1.07M
est. fees on $54.7K spend
NSW injury firm, name withheld
Compensation law
$964K
from $42.7K Meta ad spend
Workers compensation
$569K
from $18.6K ad spend
TAC claims
$205K
from $8.2K ad spend in 90 days
Victorian injury firm, name withheld
Personal injury
1,199
injury leads tracked end to end
CTP claims
428
CTP leads at $25.59 each
MK Allan Lawyers
Personal injury
$96K
from $3,256 ad spend
Most personal injury firms we speak to have the same two problems: search gets more expensive every year, and the pipeline behind the current caseload is getting thinner.
The big firms own page one. You're either not showing up, or paying more each month for 'personal injury lawyer' clicks while lead quality drops. You can't outspend firms putting $50K+ a month into search, and SEO takes years to catch them.
Matters are settling faster than new ones are opening. Some months you sign 12, other months it's 4. You've got the capacity to take on more work, but when you need cases you can't just turn up the dial, and nobody can tell you what it would cost to sign five more next month.
A form fill looks promising until intake calls: no ongoing treatment, a liability problem, or they've already signed elsewhere. You're spending $8K, $15K, $25K+ a month and cost per lead looks fine, but when you work out what you paid per signable case with medical evidence, the economics don't work.
We're a video-first agency. Instead of fighting the biggest firms for the same search clicks, we put you in front of the right claimants earlier, at a fraction of what you'd pay on Google.
We reach injured people on Meta before they start searching, when competition is lowest, so you are not fighting billboard firms for the same cold search traffic. Google Ads is layered in where high-intent search makes commercial sense.
Prospects hear from you before they enquire. The creative repels the wrong audience, attracts people who recognise themselves in the message, and builds trust before the first conversation, so lead quality and close rates go up.
MVA and CTP, workers compensation, TPD, public liability, medical negligence. Campaigns, qualifying questions and intake speed are set up per claim type, because the first firm to call back a viable claimant usually wins the case.
This is not a set-and-forget campaign. We write the scripts, manage production, build the qualification and booking funnel, track every click through to revenue and optimise weekly on real commercial performance.
Every video is crafted to speak directly to injured prospects before they start Googling for a lawyer.
"Pixelrush has been instrumental in our growth strategy, helping us increase our revenue from under $850,000 to over $2 million in the first year"
Spencer WrightGibbs Wright Litigation LawyersMost agencies optimise for clicks and leads. We train the algorithm on revenue. Here's how.
We intercept prospects before search costs skyrocket. Video targets exactly who you want, service buyers, high-ticket, B2B decision-makers, and educates them early when acquisition is cheapest. They arrive sold, not shopping.
Questions identify fit: revenue threshold, timeline, decision authority. Bad fits get filtered. Good fits get flagged. The algorithm learns what "good" looks like and finds more of them.
Qualified prospects book into your calendar automatically. No follow-up emails. No phone tag. Just committed conversations.
Every click, every lead, every quote, every closed client, every dollar. You know exactly what a client costs and what they're worth.
Data shows where you're bleeding: ads, qualification, or sales. We fix the biggest bottleneck first, not the easiest one.
When cost per client is $1,500 and lifetime value is $20K, you spend more. When it's not, we show you why before you burn cash.
And we can layer in search advertising too, giving you consistency across multiple channels. Same qualification system. Same tracking. Same algorithm training. You're not reliant on one source.
Every claim type behaves differently: who the claimant is, what disqualifies them, what a lead costs and how fast intake has to move. This is what we see across the PI firms in PixelRush HQ.
The highest-value work for most firms, and the most contested on Google. We reach not-at-fault claimants on Meta and screen for injury severity, fault and time since the accident, so intake only calls people with a non-minor injury claim. A New South Wales firm has signed 12 of these matters, worth an estimated $1.07M in fees.
High volume and time-sensitive. Injured workers usually want to know where they stand before they speak to anyone, so education-led video does the heavy lifting and fast call-backs win the matter. K + K Legal and Turning Point Lawyers have both built their growth on these campaigns.
Very few Victorian firms advertise for TAC claims, so leads are unusually cheap. One Victorian firm we work with pays about $20 a lead and signed an estimated $205,000 in fees in 90 days after narrowing its whole budget to TAC.
TPD claims are made against insurance held inside superannuation, so campaigns can run Australia-wide from one office. Expect a long tail of enquiries that need careful screening for policy, work history and medical evidence.
Slips, falls and injuries in public places. Liability is the question that kills most enquiries, so the qualifying questions focus on where it happened, who was responsible and whether it was reported.
Low volume, high value and the hardest to qualify. We use longer-form education and a more detailed intake form, and we set expectations early: most enquiries will not meet the threshold, and the ones that do are worth the wait.
Advertising rules differ by state. Queensland's PIPA, and the rules in New South Wales and Western Australia, restrict how personal injury services can be advertised. We build each campaign inside your state's rules. What PIPA really means for your marketing
Typical Agencies
Deliver raw form fills at $50–90 each with no idea whether the prospect has a viable case or has already hired another lawyer.
PixelRush
Pre-qualify prospects so your intake team only speaks with people who have a genuine, workable personal injury claim worth your time.
Typical Agencies
Dump your entire budget into broad 'personal injury lawyer' keywords where you're competing against firms spending $50K+/month.
PixelRush
Use a video-first system to reach injured prospects before they start Googling, so you're not fighting billboard firms for the same cold search traffic.
Typical Agencies
Send leads into a queue where they sit for hours or days. By the time your team calls back, they've already signed with someone else.
PixelRush
Track intake response times and help you respond faster with automated booking, because in PI, the first firm to call back wins the case.
Typical Agencies
Report on cost per lead to make their numbers look good. 100 leads at $60 sounds great until only 2 become signed clients.
PixelRush
Track cost per signed client and average case value so you see real ROI. If your average case settles for $15K and acquisition cost is $400, the maths speaks for itself.
"Just want to say a massive thanks for all you've achieved for me too. It's not overstating it to say your help has altered the course of my life and my family's life for the better"
Kyle BarramBarram Family LawSee how we've helped personal injury firms across Australia generate predictable leads and signed clients.
NSW Personal Injury Firm (name withheld)
$1,065,000
in estimated fees from $54,656 of Meta ad spend
Read the case study“The team have basically said to me, 'we need more leads. These are the best matters we're getting.'”
$964,201
in revenue from $42,744 of Meta ad spend
Read the case study“I'm happy with the Meta side of things. If anything, I was thinking I'll up that budget a bit and see what it does.”
$569,300
in revenue from $18,605 of Meta ad spend
Read the case study“Considering this has been running for a month, I've been pretty happy with the results… Once we're able to chat, then I've been pretty successful in getting them signed up as clients.”
Victorian Personal Injury Firm (name withheld)
$205,000
in estimated fees from $8,237 of ad spend
Read the case study“Since we narrowed the funnel and have been doing TAC only, I'm seeing a lot more clients sign up, and I've signed up a couple of big ones.”
600+
leads generated at $400 CPA
Read the case study“I've found the perfect business partner for our digital marketing! PixelRush have taken our law firm to a whole new level, and we are continuing to grow.”
$95,760
in revenue from $3,256 of Meta ad spend
Read the case study“You can see that our numbers have certainly increased with the amount of inquiries and files that we're opening each Friday, which has been really good.”
"Pixelrush have been very successful at increasing leads. Highly recommended!"
Real answers about personal injury marketing, costs, timelines, and what actually delivers signed clients.
Book strategy callWhat clients say about working with Byron and the PixelRush team.
Pixel Rush have been a crucial part of our team, helping us pinpoint our target markets, and setting up SMS and email sequences with automation tools that significantly boost our speed to lead. Byron regularly checks in to ensure our leads are of high quality and gathers insights to continuously improve our targeting. Top-notch service and results!
Chris SchwagerRidge FilmsByron and the team at Pixel rush have been amazing to work with, they are honest and genuine marketing experts which can be hard to come by these days! No pushy sales scripts, and you can see they genuinely care. The team provides great value and know their stuff. I'm looking forward to working with PixelRush more in the near future! I'd also like to extend a huge thank you to Daniel, who has been pivotal in scaling our company through his professional and expert management of our Google ads campaigns. Additionally, I want to recognize Caren for their hard work behind the scenes, ensuring our tech issues are resolved promptly. The entire team at PixelRush has been fantastic!
We are a small law firm in Sydney established in early 2021. PixelRush have been a crucial partner in the development of our business through website design and Google Ads set-up and optimisation. Byron and his team are courteous and highly-skilled professionals with a genuine interest in the challenges and success of their clients. I strongly recommend them.
We were very fortunate to be introduced to PixelRush through a business colleague and from the moment we made first contact, they team have been phenomenal to work with. At our initial consultation, Byron spent a lot of time getting to know our business, learning about what we needed to grow our sales and coming up with an in-depth plan to help us move forward. From then on the team have regularly checked in on us, sending detailed reports and an explanation video every month showing our results and explaining things in terms we could understand. They have also gone out of their way to help us with extra advice in regards to marketing, promotions, SEO, website upgrades and so much more which I never expected but absolutely loved and appreciated.
I used Pixelrush for a legal website build and Google Ads set up. Could not be happier with their service all throughout; super attentive and efficient and made the process really easy. Absolutely stoked with the website as well. Any legal practice looking to construct a new website, or update their existing website should look no further than Pixelrush. Google Ads have only just been turned on and I have noticed an immediate uptick in quality enquiries from prospective clients. They have also provided excellent after-care; again very attentive and answering queries almost immediately. I cannot recommend these guys enough.
Kyle BarramBarram Family LawByron & the team were great to deal with as a new online business owner. They have been able to provide a great deal of expertise in marketing and provide feedback on my operation on how we can get to our next goals. Our google ads campaign has exceeded what we aimed to achieve in our short time together so far. Really looking forward to working with them in the future!
I engaged Pixel Rush to build my e-commerce website and am very happy with the results. Byron has worked tirelessly, with great honesty and integrity and he was always going the extra mile to deliver to his high standards. He always responds to my queries quickly and explains concepts thoughtfully and with detail. He really is a gem to work with, and since the website build I have also entrusted my Adwords campaign to him. Highly recommended.
Highly recommend! We've been using PixelRush for our SEO and Adwords as well as helping develop our companies new website. They are professional, knowledgeable, friendly and most importantly they have made the process seamless and easy. They are also great communicators who are readily available throughout the whole process from start to finish. Honestly can't thank Byron enough!
We have been working with Daniel and Maddie from Pixelrush for three years, and their performance has been exceptional. Pixelrush has been instrumental in our growth strategy, helping us increase our revenue from under $850,000 to over $2 million in the first year by revamping our Google Ads and website content. This extensive growth led to 90% of our work coming from ads and SEO at one point. In the second and third years, we've seen the benefits of our initial efforts, with a significant portion of our work now coming from repeat clients and referrals from past clients.
Spencer WrightGibbs Wright Litigation LawyersWe are so grateful to Byron and the team at Pixelrush for their expertise in developing our Landing Page and Adwords campaign. We contacted a couple of other companies who showed very little interest in us as we are a small company. Right from the word go Byron treated us with nothing but the utmost respect and developed a campaign to suit our budget. We had many questions and queries and nothing was too much trouble for the team at Pixelrush – Byron was super responsive and always available to take our calls or answer our questions. We are seeing some very positive results and are receiving a couple of new leads a week. We highly recommend Byron and the Pixelrush team.
Have been working with the Team at Pixelrush for over 6 months now and am VERY happy with the outcome so far! Have a new website which is getting better conversion as well as improved SEO and google adwords. Definetly not the cheapest, but I have tried those before and was a complete waste of time and money. Very happy to recommend the Team at Pixelrush
Aaron DriWatsonia PodiatryExcellent service.
Callum McLeanMcLean LawThe work PixelRush has done with our website and Google ads campaigns has given our business the lift and boost it needed to fly. Without their services and advice I'd be spending countless hours trying to work things out for myself. For a great price the value our business receives from PixelRush is invaluable. Their team is friendly, efficient, organised, committed and knowledgeable. I trust and recommend them to any business needing similar assistance. You won't find anyone doing this work better than them!!!
Jerry TrzeciakiRock Music SchoolI've found the perfect business partner for our digital marketing! PixelRush have taken our law firm to a whole new level, and we are continuing to grow. They are a wonderful team, and an even better group of people to work with. They are honest. They tell you what you need to know, and not what they think you want to hear. They take action and achieve results. Our firm had a few unpleasant experiences with other agencies before finding PixelRush. If you are considering PixelRush for your business, then you are in the right place.
Jaye PriceSouth East Injury LawyersWe've been working with PixelRush for our digital marketing and they've been fantastic. The team is incredibly responsive, easy to deal with, and genuinely invested in helping us get the best possible results. They consistently push us to improve and grow. Highly recommend.
Mitchell CalleyWakefield PacificPixel Rush have done a great job in generating leads for our business, and the service has been excellent!
AnthonyFelix + Co AccountingDeeper reading on costs, channels, intake and the advertising rules, written from the campaigns we run for Australian PI firms.
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