PixelRush HQ

Know what everylead became.

HQ follows each enquiry from the ad that produced it to the signed client and the fee, so you know what a client costs and where your funnel leaks. It is included with every account.

Why most marketing can’t be judged.

The same three gaps show up in almost every account we take over.

Your agency reports leads. Your bank account reports clients.

Most reports stop at the form fill. Nobody connects the enquiry to the matter it became, so nobody knows which ads are paying.

You can’t tell a lead problem from a follow-up problem.

If half your enquiries are never reached, better ads won’t fix it. If most aren’t a fit, faster calls won’t either. You need to see which it is.

The ad platform is learning from the wrong signal.

If all it knows is that a form was submitted, it finds more people who submit forms. Tell it who became a client and it finds more of those.

Five stages. One honest picture.

Every lead moves through the same simple stages. That is all it takes to see what an ad is really worth.

  1. 01Lead

    Every enquiry lands in HQ with its source and the ad that produced it.

  2. 02Engaged

    Did your team actually speak to them?

  3. 03Quotable

    Is it a matter or job you would take?

  4. 04Booked and showed

    For firms that run consultations.

  5. 05Won

    Signed, with the fee or estimated value recorded.

Set signed clients and fees against ad spend and you have the two numbers that matter: what a client costs, and what a client is worth. We explain why those beat cost per lead in what a law firm lead should cost.

You can't fix what you can't see.

Taking your close rate from 14% to 20% is worth more than doubling your ad spend. Most agencies will never tell you that, because they only get paid to run ads.

PixelRush HQ shows the whole funnel, live, to you and to us. If the constraint is the ads, we fix the ads. If it's qualification or sales, you'll see that too.

$4.8Mclient revenue tracked back to the ad
Included with every accountSame live numbers we see. No monthly PDF.

PixelRush HQ · all client accounts

Live
Cost per lead$79
Cost per signed client$1,677
Return on ad spend5.6x
Leads
10,910
Engaged
4,25939%
Booked
1,05625%
Showed
55352%
Signed
51393%

Biggest leak Only 25% of engaged leads book a call. Fixing that beats buying more leads.

  • Every lead, tracked to revenueSee which ad produced which signed client, and what they were worth.
  • Find the real constraintAds, qualification or sales. The numbers show where clients are leaking.
  • Nothing hiddenYou log in and see exactly what we see, as it happens.

What you see when you log in.

Built around the questions principals and owners actually ask.

01

Lead funnel

Leads, engaged, quotable, booked, showed and won, with the conversion rate between each step, for any date range.

02

Cost per client and return

Ad spend against signed clients and revenue. Cost per lead, cost per client and return on ad spend on one screen.

03

Source and ad breakdown

Which channel, campaign and individual ad produced the clients, not just the clicks. Open any lead to see the ad they responded to.

04

Month to month

Clients won, pipeline value and revenue against spend, month by month, so trends are obvious early.

05

Goals calculator

Enter a revenue goal and a timeframe. HQ works back through your own conversion rates to the clients, enquiries and ad spend it takes, in conservative, expected and optimistic cases.

06

How you compare

Your close rate, quotable rate and cost per lead against the best, worst and average of other firms in your category. The comparison is anonymous.

07

Recommendations

HQ flags the stage that is costing you most, so the conversation is about the constraint and not about opinions.

08

Sharing and scheduled reports

Send a partner a secure view-only link, or have the report arrive by email on a schedule.

The scale behind the numbers.

HQ has been running across our client base since August 2024. These are totals across all accounts, from HQ itself.

11,800+

leads tracked from ad to outcome

540+

signed clients recorded

$5.1M

client revenue traced back to the ad

$940K+

ad spend accounted for

It is also where our published benchmarks come from, including Meta Ads vs Google Ads for law firms and how long advertising takes to work.

What it asks of your team.

HQ only works if outcomes are recorded, so we have made that as light as we can.

Your team updates three things

Did we speak to them, would we take it, did they sign. It takes seconds per lead, and it can sync from your CRM where we’ve connected it.

We keep the rest accurate

Ad spend, sources, attribution and sale values are maintained by your client success manager, who also chases missing updates.

We meet over the same numbers

Reporting calls run inside HQ. You see exactly what we see, as it happens. There is no monthly PDF.

Built from HQ, not from guesswork.

Every figure in these case studies comes from the client’s own HQ account.

K + K Legal

$569,300

in revenue from $18,605 of Meta ad spend

30.6X
return on ad spend
90 Days
to first results

“Considering this has been running for a month, I've been pretty happy with the results… Once we're able to chat, then I've been pretty successful in getting them signed up as clients.”

Peter Kourbelis, K + K Legal
Read the case study
Felix + Co Accounting

$350,891

in revenue from $36,810 of Meta ad spend

62
Clients Won
9.5x
Return on ad spend
$1,052,673
Est. 3-Year LTV

“Pixel Rush have done a great job in generating leads for our business, and the service has been excellent!”

Anthony, Director, Felix + Co Accounting
Read the case study

View all 40 case studies

More than a dashboard.

Client training

Short courses for your team on following up leads, qualifying and closing, inside the same login.

Content workspace

For clients on our content program: topics, drafts and published articles, with comments, in one place.

Part of the system

HQ is the tracking layer of our Closed Loop Growth System, alongside Meta Ads and Google Ads.

PixelRush HQ questions.

Straight answers on what it is, what it costs and what it asks of you.

Book strategy call

PixelRush HQ is our client platform. It records every lead from your campaigns, the ad that produced it, and what happened next: whether your team reached them, whether it was a matter you would take, and whether they signed. It then sets signed clients and revenue against ad spend, so you can see cost per client and return on ad spend for each channel and ad.

No. HQ is included for every PixelRush client. It is how we run the account, so you get the same live view we work from.

Very little. For each lead your team records three things: did you speak to them, would you take the matter, and did they sign. Where we have connected your CRM, much of that flows through automatically. Your client success manager keeps ad spend and sources accurate and follows up on anything missing.

No. HQ sits alongside it. Your practice management system runs the matter. HQ only needs to know the outcome of each marketing lead so the campaign can be judged and improved.

Ad platforms optimise towards whatever signal they are given. When HQ shows which leads were qualified and which became clients, we can steer budget, audiences and creative towards those, and feed that outcome data back to the platforms. Campaigns stop chasing the cheapest lead and start chasing the best client.

Each client only sees their own account, access is by individual login with optional two-factor authentication, and shared report links are view-only. Comparison figures are anonymous category averages. We never show one firm’s data to another.

Yes. Book a strategy call and we will walk you through a live account with client details hidden, including the funnel, cost per client and goals calculator.

See HQ with real numbers.

Book a strategy call and we’ll walk you through a live account, with client details hidden.

Book strategy call

See itlive.

Byron Trzeciak, founder of PixelRush