About Turning Point Lawyers
Turning Point Lawyers is a specialist compensation law firm helping Australians who have suffered injuries get the compensation they deserve. They focus on workers compensation, motor vehicle accidents, and public liability claims, providing expert legal representation throughout New South Wales.
Problem/Goal
Turning Point Lawyers wanted to build a predictable, scalable client acquisition system that would generate high-quality leads and convert them into paying clients. Their primary objectives were to:
- Generate qualified compensation law leads at scale
- Build a system that tracks leads through to revenue
- Improve conversion rates through proper qualification
- Maximise return on advertising investment
- Create visibility into the full client acquisition funnel
What We Did
1. Implemented the Closed Loop Growth Funnel
We set up our signature closed-loop growth system that tracks every lead from first click through to revenue. This gave Turning Point complete visibility into their marketing performance and allowed us to optimise based on actual revenue, not just lead volume.
2. Strategic Paid Media Campaign
We developed and executed a targeted Meta ads campaign with a total ad spend of $42,744. The campaign generated 1,931 total leads, with 1,022 (52.9%) becoming engaged prospects who moved through the qualification process. Turning Point also run Google Ads with us; those results are tracked separately and are not included in the figures on this page.
3. Advanced Lead Qualification System
Using sophisticated forms and logic systems, we qualified leads to ensure they met Turning Point Lawyers' criteria. Of the engaged leads, 326 became quotable opportunities (16.9% quotable rate), ensuring the sales team only spent time on genuine prospects.
4. Exceptional Close Rate & Revenue
The qualified leads converted at an impressive 63.8% close rate, with 208 cases won. This generated $964,201 in closed revenue from $42,744 of Meta ad spend, a 22.6x return on ad spend, at $206 in ad spend per signed client.
Final Thoughts
This case study demonstrates the power of the closed-loop growth system in a competitive legal market. By tracking every lead through to revenue, we were able to optimise the entire funnel - not just the top. The combination of strategic paid advertising, advanced lead qualification, and revenue-focused optimisation created a predictable system that delivers consistent, measurable results.
