$350,891
in revenue from $36,810 of Meta ad spend
- 62
- Clients Won
- 9.5x
- Return on ad spend
- $1,052,673
- Est. 3-Year LTV
Read the case study“Pixel Rush have done a great job in generating leads for our business, and the service has been excellent!”
Accountant Marketing Agency
Accountant Marketing That DeliversSigned Clients, Not Vanity Leads
PixelRush is a specialist accountant marketing agency. We help Australian accounting firms install a Closed Loop Growth System that predictably signs new annual compliance, business advisory, virtual CFO and tax planning clients - with 30 guaranteed booked consultations or you don't pay.
- Annual Compliance
- Business Advisory
- Virtual CFO
- Tax Planning
- Bookkeeping
Trusted by Leading Australian Accounting Firms
Revenue, not leads.
What clients made, what they spent, and the ad it came from.
Struggling with Unpredictable Client Flow?
We understand the challenges accounting firms face, advertising should attract clients, but for so many firms, it doesn't. The traditional agency model doesn't work for accountants.
Poor Offer
You cast a wide net, following the competition, too afraid to say something unique, forcing your offer to blend in rather than stand out as a leader.
The Wrong Leads
You're attracting inquiries, but they're not the right fit. Speaking to everyone, attracting low-quality prospects that waste your time and rarely convert into paying clients.
Broken Sales Processes
You treat cold leads like word of mouth and referrals. Cold leads need a structured sales process to close; even the best campaigns won't deliver without a solid sales team.
Agency and Sales Are Misaligned
Ads generate leads, but without visibility into what happens through sales, your agency can't optimise effectively, leading to more of the wrong leads engaging.
Missed Follow-Ups
Leads don't wait. You get busy. It's a disaster. Without timely, consistent follow-ups, opportunities slip away, leaving money on the table.
Poor Online Reputation
Buyers research before they act. Without strong reviews and trust signals, leads won't convert, and you risk losing clients before they even inquire.
Video Ads That Convert
These aren't templates. Every video is crafted to speak directly to a specific accounting audience.
"Proof of the pie is in the pudding" and that is exactly what Pixel Rush is about. I have tried many marketing companies and none have delivered which has been a waste of time & monies but every dollar spent with Pixel Rush has paid back.
Stop Trading Hours for $300 Tax Returns
The average tax return in Australia sits around $300, and the bargain end starts at $99. You did not build your firm to compete on price with the cheapest operator in town. Most accountants we speak to want the same thing: move up the value ladder into advisory work, they just have no system to attract those buyers.
Where you are
The Compliance Treadmill
- Chasing $300 tax returns that barely cover the hours your team puts in
- A calendar full of $99 bargain hunters, sole traders and tyre-kickers
- Revenue that just "cruises along" with no lever you can actually pull
- Hostage to word of mouth, hoping the next referral shows up
Where you want to be
The Advisory Firm
- Business advisory, Virtual CFO and tax planning clients worth $5K to $50K+
- Fewer clients, higher fees, and a team working on the right problems
- A predictable pipeline you can forecast and plan your growth around
- A growth lever you control, not one you wait around to be handed
From Compliance Firm to Advisory Practice
You are not trying to do more tax returns. You are trying to build a firm that attracts the right clients, charges what it is worth, and grows on purpose. Here is what that actually looks like.
A Growth Lever You Control
Instead of waiting for the next referral, you have a predictable system you can dial up when you want to grow and forecast with confidence.
Higher-Value Clients, Fewer of Them
Attract business advisory, Virtual CFO and tax planning clients worth $5K to $50K+ over their lifetime, not $300 returns that eat your team's hours.
An Offer That Stands Out
Stop blending in with every other firm. Lead with a clear, differentiated offer that positions you as the obvious choice, not the cheapest one.
Warm Prospects, Not Skeptics
Buyers arrive educated and pre-sold through video, ready to talk advisory, instead of cold leads you are not confident closing.
Every Dollar Tracked to Revenue
Know exactly what a signed client costs and what they are worth, from first click to letter of engagement, so you can scale what works.
Out of the Weeds
Step out of feast-or-famine around tax time and the busy-season chaos, and back into the work that actually grows the firm.
The Closed Loop Growth System.
Most agencies optimise for clicks and leads. We train the algorithm on revenue. Here's how.
- Ad
- Lead
- Engaged
- Booked
- Quoted
- Client
- Revenue
01
Video Pre-Sells Before Contact
We intercept prospects before search costs skyrocket. Video targets exactly who you want, service buyers, high-ticket, B2B decision-makers, and educates them early when acquisition is cheapest. They arrive sold, not shopping.
02
Qualification Runs on Autopilot
Questions identify fit: revenue threshold, timeline, decision authority. Bad fits get filtered. Good fits get flagged. The algorithm learns what "good" looks like and finds more of them.
03
Book Directly, Skip the Chase
Qualified prospects book into your calendar automatically. No follow-up emails. No phone tag. Just committed conversations.
04
We Track to Revenue, Not Leads
Every click, every lead, every quote, every closed client, every dollar. You know exactly what a client costs and what they're worth.
05
Find the Constraint, Fix It First
Data shows where you're bleeding: ads, qualification, or sales. We fix the biggest bottleneck first, not the easiest one.
06
Scale What Works
When cost per client is $1,500 and lifetime value is $20K, you spend more. When it's not, we show you why before you burn cash.
And we can layer in search advertising too, giving you consistency across multiple channels. Same qualification system. Same tracking. Same algorithm training. You're not reliant on one source.
Create demand before people search
This system is designed to reach prospects earlier in their decision process, avoid the most expensive competition, and position you as the obvious choice before they compare you to anyone else.
Reach Earlier
Connect with prospects before they start actively searching, when competition is lowest.
Avoid the Bidding War
Skip the most expensive competition on Google where larger competitors outspend you.
Be the Obvious Choice
Position yourself as the authority before prospects compare you to anyone else.
This is how service and high-ticket businesses compete without needing to outspend larger competitors.
The Core Asset
We're a Video-First Agency
Attract your ideal clients before they search, at a fraction of what you'd pay on Google.
- Builds trust before the first conversation
- Positions you as the authority in your field
- Improves lead quality
- Increases close rates
- Reduces time wasted on the wrong enquiries
What PixelRush Is Responsible For:
- Designing and managing all Meta ad campaigns
- Writing all video scripts and messaging frameworks
- Managing creative production (editing, formats, testing)
- Designing and testing image and video ad variations
- Building the qualification and booking funnel
- Implementing full tracking from click to lead to client to revenue
- Optimising weekly based on real commercial performance
This is not a set-and-forget campaign. It is a living system that improves as data flows through it.
The Closed-Loop Growth System
How We Grow Accounting Firms
Meta Ads for Accountants
Our primary engine. Video-first Facebook and Instagram campaigns that build trust and generate demand before prospects start searching, all tracked from first click to signed client.
Learn moreAlready getting demand from search? We also run Google Ads for accountants to capture firms actively searching.
Creative that attracts the right client
We do not create generic ads. Every creative is built to speak directly to one type of prospect.
The creative becomes your first qualification layer:
- It repels the wrong audience
- Attracts people who recognise themselves in the message
- Improves lead quality before they even submit a form
What This Means For Your Practice:
- Less time wasted on low-quality enquiries
- Higher intent prospects entering your pipeline
- Marketing that behaves like an investment, not an expense
This is not about traffic, impressions, or cost per lead. It is about building a commercial engine that reliably turns advertising spend into signed clients and measurable revenue.
We Fix What's Broken in the Agency Model
Track to Revenue, Not Leads
Typical Agencies
Stop at lead generation metrics with no visibility into which leads actually become paying clients.
PixelRush
Build a complete tracking system from click to client to revenue, so you know exactly what's working.
Your Outsourced Growth Team
Typical Agencies
Operate at arm's length as a vendor you hire. They run ads and hope for the best.
PixelRush
Become a true growth partner invested in your success, with our goals aligned to your revenue.
Pre-Sell Before the Call
Typical Agencies
Send cold leads directly to your calendar who are shopping around, not ready to buy.
PixelRush
Warm up and educate prospects so they arrive ready to buy, not ready to negotiate.
Find and Fix the Constraint
Typical Agencies
Focus only on getting more leads, ignoring bottlenecks in qualification and sales.
PixelRush
Identify the biggest constraint, whether leads, qualification, or sales, and fix it first for maximum impact.
Know Your Numbers
Typical Agencies
Leave you guessing about cost per client, lifetime value, and actual ROI on your ad spend.
PixelRush
Give you complete visibility into your numbers so you can make informed decisions about scaling.
Guarantees
Typical Agencies
No accountability. If it doesn't work, that's just 'part of the process.'
PixelRush
30 guaranteed booked consultations, you don't pay for the ones you don't receive.
"Pixel Rush have done a great job in generating leads for our business, and the service has been excellent!"
AnthonyFelix + Co AccountingTrusted by 300+ Australian law firms, accountants and service businesses
Why Accounting Firms Choose PixelRush
We're not a generalist agency that treats your firm like every other client. We specialise in high-ticket service businesses and understand how accounting practices grow.
Built for Accounting Firms
We understand long sales cycles, client lifetime value, and the seasonality of tax and advisory work.
Track Cost per Signed Client
Every campaign reports on cost per signed client and revenue, not cost per click or cost per lead.
Qualification-First Funnels
Custom forms and landing pages filter out tyre-kickers so your team only speaks to serious prospects.
Closed-Loop Reporting
Signed engagement data flows back to Google and Meta so the algorithms learn to find more high-value clients.
Your Outsourced Growth Team
We're a partner aligned to revenue, not a vendor reporting on impressions and clicks.
Predictable Pipeline
Stop the feast-or-famine cycle around tax time. Build a consistent flow of qualified clients you can plan around.
Real Results for Accountants
See how we help accounting firms generate predictable client flow and track every dollar to revenue.
$96,021
in revenue from $13,128 of ad spend
- 7.3x
- Return on ad spend, measured on closed-loop tracking
- 70
- Quotable leads at $86.94 cost per lead
- $288K
- Estimated three-year client lifetime value
Read the case study“We've been working with PixelRush for our digital marketing and they've been fantastic. The team is incredibly responsive, easy to deal with, and genuinely invested in helping us get the best possible results.”
$50,000
in revenue from $4,951 of ad spend
- AU$50K
- in new client revenue from just AU$4,951 in ad spend
- 123
- high-quality leads at an average cost per lead of AU$40.25
- 48
- booked consultations at AU$103 per booking
Read the case study“I have tried many marketing companies and none have delivered, but every dollar spent with Pixel Rush has paid back.”
You can't fix what you can't see.
Taking your close rate from 14% to 20% is worth more than doubling your ad spend. Most agencies will never tell you that, because they only get paid to run ads.
PixelRush HQ shows the whole funnel, live, to you and to us. If the constraint is the ads, we fix the ads. If it's qualification or sales, you'll see that too.
$4.8Mclient revenue tracked back to the ad
Included with every accountSame live numbers we see. No monthly PDF.
Cost per lead$79
Cost per signed client$1,677
Return on ad spend5.6x
Biggest leak Only 25% of engaged leads book a call. Fixing that beats buying more leads.
- Every lead, tracked to revenueSee which ad produced which signed client, and what they were worth.
- Find the real constraintAds, qualification or sales. The numbers show where clients are leaking.
- Nothing hiddenYou log in and see exactly what we see, as it happens.
Latest From Our Blog
Insights for Accountants
How to Build a Marketing Funnel for Your Accounting Firm: The Complete A–Z Guide
The complete A–Z system for building an accounting firm marketing funnel that signs clients on demand: the maths, the ads, the landing page, the sales call and the tracking.
How to Scale Your Accounting Practice Without Hiring More Staff
You can scale an Australian accounting practice without hiring more staff by improving capacity per full-time equivalent through workflow automation, offshoring, higher-value service mix, and more selective client acquisition. The firms growing right now aren't adding headcount....
Referrals vs Marketing Systems: Why Most Accountants Are Building The Wrong Practice
Referrals prove you do good work, but they quietly build the wrong practice. Here's how accountants use a marketing system to grow by design, not by accident.
75+ five star reviews. Zero edits.
What clients say about working with Byron and the PixelRush team.
Pixel Rush have been a crucial part of our team, helping us pinpoint our target markets, and setting up SMS and email sequences with automation tools that significantly boost our speed to lead. Byron regularly checks in to ensure our leads are of high quality and gathers insights to continuously improve our targeting. Top-notch service and results!
Chris SchwagerRidge FilmsByron and the team at Pixel rush have been amazing to work with, they are honest and genuine marketing experts which can be hard to come by these days! No pushy sales scripts, and you can see they genuinely care. The team provides great value and know their stuff. I'm looking forward to working with PixelRush more in the near future! I'd also like to extend a huge thank you to Daniel, who has been pivotal in scaling our company through his professional and expert management of our Google ads campaigns. Additionally, I want to recognize Caren for their hard work behind the scenes, ensuring our tech issues are resolved promptly. The entire team at PixelRush has been fantastic!
We are a small law firm in Sydney established in early 2021. PixelRush have been a crucial partner in the development of our business through website design and Google Ads set-up and optimisation. Byron and his team are courteous and highly-skilled professionals with a genuine interest in the challenges and success of their clients. I strongly recommend them.
We were very fortunate to be introduced to PixelRush through a business colleague and from the moment we made first contact, they team have been phenomenal to work with. At our initial consultation, Byron spent a lot of time getting to know our business, learning about what we needed to grow our sales and coming up with an in-depth plan to help us move forward. From then on the team have regularly checked in on us, sending detailed reports and an explanation video every month showing our results and explaining things in terms we could understand. They have also gone out of their way to help us with extra advice in regards to marketing, promotions, SEO, website upgrades and so much more which I never expected but absolutely loved and appreciated.
I used Pixelrush for a legal website build and Google Ads set up. Could not be happier with their service all throughout; super attentive and efficient and made the process really easy. Absolutely stoked with the website as well. Any legal practice looking to construct a new website, or update their existing website should look no further than Pixelrush. Google Ads have only just been turned on and I have noticed an immediate uptick in quality enquiries from prospective clients. They have also provided excellent after-care; again very attentive and answering queries almost immediately. I cannot recommend these guys enough.
Kyle BarramBarram Family LawByron & the team were great to deal with as a new online business owner. They have been able to provide a great deal of expertise in marketing and provide feedback on my operation on how we can get to our next goals. Our google ads campaign has exceeded what we aimed to achieve in our short time together so far. Really looking forward to working with them in the future!
I engaged Pixel Rush to build my e-commerce website and am very happy with the results. Byron has worked tirelessly, with great honesty and integrity and he was always going the extra mile to deliver to his high standards. He always responds to my queries quickly and explains concepts thoughtfully and with detail. He really is a gem to work with, and since the website build I have also entrusted my Adwords campaign to him. Highly recommended.
Highly recommend! We've been using PixelRush for our SEO and Adwords as well as helping develop our companies new website. They are professional, knowledgeable, friendly and most importantly they have made the process seamless and easy. They are also great communicators who are readily available throughout the whole process from start to finish. Honestly can't thank Byron enough!
We have been working with Daniel and Maddie from Pixelrush for three years, and their performance has been exceptional. Pixelrush has been instrumental in our growth strategy, helping us increase our revenue from under $850,000 to over $2 million in the first year by revamping our Google Ads and website content. This extensive growth led to 90% of our work coming from ads and SEO at one point. In the second and third years, we've seen the benefits of our initial efforts, with a significant portion of our work now coming from repeat clients and referrals from past clients.
Spencer WrightGibbs Wright Litigation LawyersWe are so grateful to Byron and the team at Pixelrush for their expertise in developing our Landing Page and Adwords campaign. We contacted a couple of other companies who showed very little interest in us as we are a small company. Right from the word go Byron treated us with nothing but the utmost respect and developed a campaign to suit our budget. We had many questions and queries and nothing was too much trouble for the team at Pixelrush – Byron was super responsive and always available to take our calls or answer our questions. We are seeing some very positive results and are receiving a couple of new leads a week. We highly recommend Byron and the Pixelrush team.
Have been working with the Team at Pixelrush for over 6 months now and am VERY happy with the outcome so far! Have a new website which is getting better conversion as well as improved SEO and google adwords. Definetly not the cheapest, but I have tried those before and was a complete waste of time and money. Very happy to recommend the Team at Pixelrush
Aaron DriWatsonia PodiatryExcellent service.
Callum McLeanMcLean LawThe work PixelRush has done with our website and Google ads campaigns has given our business the lift and boost it needed to fly. Without their services and advice I'd be spending countless hours trying to work things out for myself. For a great price the value our business receives from PixelRush is invaluable. Their team is friendly, efficient, organised, committed and knowledgeable. I trust and recommend them to any business needing similar assistance. You won't find anyone doing this work better than them!!!
Jerry TrzeciakiRock Music SchoolI've found the perfect business partner for our digital marketing! PixelRush have taken our law firm to a whole new level, and we are continuing to grow. They are a wonderful team, and an even better group of people to work with. They are honest. They tell you what you need to know, and not what they think you want to hear. They take action and achieve results. Our firm had a few unpleasant experiences with other agencies before finding PixelRush. If you are considering PixelRush for your business, then you are in the right place.
Jaye PriceSouth East Injury LawyersWe've been working with PixelRush for our digital marketing and they've been fantastic. The team is incredibly responsive, easy to deal with, and genuinely invested in helping us get the best possible results. They consistently push us to improve and grow. Highly recommend.
Mitchell CalleyWakefield PacificPixel Rush have done a great job in generating leads for our business, and the service has been excellent!
AnthonyFelix + Co AccountingAccountant Marketing FAQ
Common questions from principals and partners thinking about scaling their firm with paid acquisition.
Book strategy call We install a complete client acquisition system for accounting firms, covering Google Ads, Meta Ads, video creative, qualification funnels, and closed-loop tracking from ad click to signed client. Unlike generic agencies, we report on cost per signed client and lifetime revenue, not vanity metrics like clicks or impressions.
Most growth-focused Australian accounting firms invest 5–10% of revenue into marketing, with paid media budgets typically starting at $3,000–$8,000 per month. The right number depends on your average client lifetime value, if a single business advisory client is worth $15,000+ over three years, your acquisition budget can comfortably scale.
Most accounting firms see qualified consultations within the first 2–4 weeks of campaign launch. True optimisation, where we consistently lower your cost per signed client, takes 60–90 days as we feed conversion data back into Google and Meta's algorithms.
Yes. We work with firms across Australia - from CBD practices in Sydney, Melbourne, and Brisbane to suburban and regional accounting firms. Our targeting is precise enough to focus your spend on a single suburb, a state, or nationally for specialist services like virtual CFO or business advisory.
We've run profitable campaigns for annual compliance, business advisory, virtual CFO, tax planning, and bookkeeping. Each service has a different ideal client profile and conversion path - we tailor the strategy to your highest-value offers.
Most agencies optimise for leads. We optimise for signed clients and revenue. We install end-to-end tracking that follows every dollar from ad click through to signed engagement letter, so you know your true cost per client, not just how many forms were filled out.
We guarantee 30 booked consultations with qualified prospects. If we don't deliver them, you don't pay for the ones you don't receive. It removes the risk that comes with most agencies, where you pay regardless of whether anything lands in your calendar. The goal isn't just bookings either, it's qualified conversations with prospects who fit the kind of clients you actually want.
That's exactly who we build for. Most firms we work with want to move away from $99 to $300 tax returns and low-value compliance, and toward business advisory, virtual CFO and tax planning clients worth $5,000 to $50,000+ over their lifetime. We position your offer, target the right buyers, and pre-sell them on the higher-value work before they ever reach your calendar.
This is the gap that sinks most campaigns. Cold leads aren't referrals, they need a structured sales process to close, and many firms treat them the same way. We pre-sell prospects with video so they arrive warm and educated, flag the best-fit leads, and give you visibility into what's happening through sales so we can fix the real constraint, whether that's the ads, the qualification, or the close.
Our funnels qualify before anyone reaches your calendar. Custom forms and landing pages screen on revenue, timeline and decision authority, so bargain hunters, sole traders and tyre-kickers get filtered out. The clients who do book fit the profile you want, and that signed-client data flows back to Google and Meta so the algorithms learn to find more of them.
Absolutely. Most of our accounting clients already have strong referral pipelines, we plug in alongside that to deliver predictable, controllable growth so you're no longer dependent solely on word of mouth or seasonal surges around tax time. It becomes a growth lever you control, rather than waiting and hoping the next referral shows up.
Video dramatically outperforms static creative on Meta. We handle the strategy, scripts, and creative direction. You don't need a studio, often a phone, decent lighting, and a clear message is enough for the first round. We also work with existing footage you already have.
Tired of Leads That Never Turn Into Sales?
Discover if the Closed Loop Growth System is right for your business. Book a strategy call to learn why your marketing isn't delivering the revenue you deserve.
Book Strategy CallLet's talknumbers.
