Outsourced CMO for Law Firms
A Marketing Function.Not Another Agency.
Most firms do not need another supplier. They need someone to own the marketing, decide what matters first, and make it run every week.
I take that role inside your firm, with my team behind me, and we build a marketing function you keep, one priority at a time.
In the United States the same role is usually called a fractional CMO. The work is the same.
Every engagement starts with a paid strategy session, and you keep the plan either way
Trusted by 300+ Australian law firms, accountants and service businesses
Signed cases, not leads.
What personal injury firms made, what they spent, and the ad it came from.
Motor accident claims
$1.07M
est. fees on $54.7K spend
NSW injury firm, name withheld
Compensation law
$964K
from $42.7K Meta ad spend
Workers compensation
$569K
from $18.6K ad spend
TAC claims
$205K
from $8.2K ad spend in 90 days
Victorian injury firm, name withheld
Personal injury
1,199
injury leads tracked end to end
CTP claims
428
CTP leads at $25.59 each
MK Allan Lawyers
Melbourne team · running paid media since 2013 · 300+ businesses
Sound familiar?
You Do Not Have a Marketing Problem. You Have a Marketing Function Problem.
Your marketing sits on one person who was never given a marketing team
Usually a partner, a practice manager, or a marketing manager hired to run everything. They are capable and stretched, and every decision still waits on them. The work moves at the speed of one person's calendar.
You are paying three or four agencies to hold one strategy between them
A web developer, an SEO agency, a paid ads agency, maybe a designer. Nobody owns the outcome. Every handover costs a fortnight, and each of them reports on the part that makes them look good.
You get sent lead counts, never signed matters
One hundred enquiries looks like a result until none of them are matters you can act on. Without feedback from intake on every lead, your agency is guessing, and so are you.
Content goes out for months and nothing compounds
Two or three articles a month, no measurable movement, and no way to tell whether it is working or just expensive. Meanwhile the firms above you publish at a volume you cannot match by hand.
The moment the ads pause, the enquiries stop
Paid traffic is rented. If it is the only thing producing work, your firm has bought attention rather than built a position, and you start from zero every month.
Your clients are asking AI which firm to brief, and you have no idea what it says
Prospects now write long, specific prompts into ChatGPT, Claude and Gemini, and go straight to the website they are pointed at. That traffic never touches your ads or the search results you watch.
None of this is solved by hiring another agency to run another channel.
It is solved by someone owning the whole thing and building it properly.
How it actually works
Marketing That Runs Like Muscle Memory
Four things make this different from a retainer with a bigger scope. They are also the reason it takes months rather than weeks.
One priority at a time, worked until it runs without you
We do not start six things at once. We take the highest priority, build it until it runs every week without you thinking about it, and only then move to the next. Marketing as muscle memory rather than a list of projects.
AI systems built around your firm, not bolted on
Research, drafting, internal linking, intake scoring, reporting. We build the systems that multiply output, tuned to your practice areas and your voice, then hand your team a process they can run by pushing a button.
Closed-loop measurement to the signed matter
Every enquiry tracked from click to signed client and dollar value. You see cost per enquiry, qualification rate and cost per signed client, not a lead count. It needs short feedback from intake on each lead, and that feedback is the whole difference.
Embedded in your team, not sitting outside it
A weekly call, a shared channel with your team, and my mobile. Closer to an employee than a vendor, with a full design, development, content, SEO and paid media team behind me.
The engagement
One Priority at a Time, Until It Runs Without You
We will not do everything at once, and I would not pretend otherwise. This is the order it happens in.
Strategy engagement
Where every engagement starts. We audit what you have now, map your objectives into a written plan, agree the order we work in and set the numbers we will hold ourselves to. You keep the plan whether or not we continue.
Fix the measurement first
Before we spend anything, we make the firm's numbers real. Enquiries tracked to signed matters, a qualification standard intake actually uses, and reporting that shows what a signed client costs.
Build the first channel to muscle memory
Whichever channel your firm needs most. We build it, run it, and keep working it until it produces every week without anyone in the firm driving it.
Systemise it, then take the next one
Once it runs, we write it down, automate what can be automated and hand it to your team or ours. Then we start the next priority, with the first one still running.
Build the position that outlives the ad budget
Content, video, reviews and AI search visibility that keep producing after the spend stops, so the firm is not renting its entire pipeline.
Where it starts
The Strategy Engagement
A paid piece of work in its own right. If we go no further, you still have a plan your firm can act on without us.
An audit of what you have now
Your website, ads, content, tracking and intake reviewed properly, with what is leaking and what it is costing you.
A marketing plan and a priority order
Your objectives turned into a written plan, with the one thing we would fix first and why, and the order everything else follows in.
A tracking and numbers baseline
What you should be measuring from click through to signed matter, where your reporting is guessing right now, and the figures we would judge the work by.
A working session with your decision makers
We map it together rather than emailing you a document. Whoever decides marketing in your firm is in the room.
Firms that continue move straight into the priority we agreed, with the tracking already decided.
The difference
An Agency Runs a Channel. A CMO Runs the Strategy.
Who owns the outcome
Typical agency retainer
Three or four specialists, each responsible for their own slice.
Outsourced CMO
One marketing lead accountable for the whole result, with a team behind them.
Scope
Typical agency retainer
A fixed deliverable list. Anything outside it is a new quote.
Outsourced CMO
Set by what the firm is trying to achieve. Website, content and lead generation sit inside the engagement.
Reporting
Typical agency retainer
Leads delivered, impressions, clicks, rankings.
Outsourced CMO
Cost per enquiry, qualification rate, cost per signed client and the value of the matters signed.
Output
Typical agency retainer
Two or three articles a month and a quarterly strategy call.
Outsourced CMO
AI systems that lift output by an order of magnitude, with a weekly call and a shared channel.
What you are left with
Typical agency retainer
A campaign that stops the day you stop paying for it.
Outsourced CMO
Systems your firm owns, running weekly, plus a position that keeps producing.
Access
Typical agency retainer
An account manager and a monthly report.
Outsourced CMO
The person running your strategy, in your team's channel, on a weekly call.
Who it is for
This Is Not Right for Every Firm
Firms this suits
Firms where one person is carrying marketing on top of another job, or where a capable marketing lead needs someone to actually drive it. Practice area does not matter much. Commercial, litigation, personal injury, family and estates all work.
Firms this does not suit
Firms looking for the cheapest option, a guarantee before anything has been built, or a supplier to hand a task list to. This only works when the firm gives intake feedback and turns up to the weekly call.
Trusted by Leading Australian Law Firms
75+ five star reviews. Zero edits.
What clients say about working with Byron and the PixelRush team.
Pixel Rush have been a crucial part of our team, helping us pinpoint our target markets, and setting up SMS and email sequences with automation tools that significantly boost our speed to lead. Byron regularly checks in to ensure our leads are of high quality and gathers insights to continuously improve our targeting. Top-notch service and results!
Chris SchwagerRidge FilmsByron and the team at Pixel rush have been amazing to work with, they are honest and genuine marketing experts which can be hard to come by these days! No pushy sales scripts, and you can see they genuinely care. The team provides great value and know their stuff. I'm looking forward to working with PixelRush more in the near future! I'd also like to extend a huge thank you to Daniel, who has been pivotal in scaling our company through his professional and expert management of our Google ads campaigns. Additionally, I want to recognize Caren for their hard work behind the scenes, ensuring our tech issues are resolved promptly. The entire team at PixelRush has been fantastic!
We are a small law firm in Sydney established in early 2021. PixelRush have been a crucial partner in the development of our business through website design and Google Ads set-up and optimisation. Byron and his team are courteous and highly-skilled professionals with a genuine interest in the challenges and success of their clients. I strongly recommend them.
We were very fortunate to be introduced to PixelRush through a business colleague and from the moment we made first contact, they team have been phenomenal to work with. At our initial consultation, Byron spent a lot of time getting to know our business, learning about what we needed to grow our sales and coming up with an in-depth plan to help us move forward. From then on the team have regularly checked in on us, sending detailed reports and an explanation video every month showing our results and explaining things in terms we could understand. They have also gone out of their way to help us with extra advice in regards to marketing, promotions, SEO, website upgrades and so much more which I never expected but absolutely loved and appreciated.
I used Pixelrush for a legal website build and Google Ads set up. Could not be happier with their service all throughout; super attentive and efficient and made the process really easy. Absolutely stoked with the website as well. Any legal practice looking to construct a new website, or update their existing website should look no further than Pixelrush. Google Ads have only just been turned on and I have noticed an immediate uptick in quality enquiries from prospective clients. They have also provided excellent after-care; again very attentive and answering queries almost immediately. I cannot recommend these guys enough.
Kyle BarramBarram Family LawByron & the team were great to deal with as a new online business owner. They have been able to provide a great deal of expertise in marketing and provide feedback on my operation on how we can get to our next goals. Our google ads campaign has exceeded what we aimed to achieve in our short time together so far. Really looking forward to working with them in the future!
I engaged Pixel Rush to build my e-commerce website and am very happy with the results. Byron has worked tirelessly, with great honesty and integrity and he was always going the extra mile to deliver to his high standards. He always responds to my queries quickly and explains concepts thoughtfully and with detail. He really is a gem to work with, and since the website build I have also entrusted my Adwords campaign to him. Highly recommended.
Highly recommend! We've been using PixelRush for our SEO and Adwords as well as helping develop our companies new website. They are professional, knowledgeable, friendly and most importantly they have made the process seamless and easy. They are also great communicators who are readily available throughout the whole process from start to finish. Honestly can't thank Byron enough!
We have been working with Daniel and Maddie from Pixelrush for three years, and their performance has been exceptional. Pixelrush has been instrumental in our growth strategy, helping us increase our revenue from under $850,000 to over $2 million in the first year by revamping our Google Ads and website content. This extensive growth led to 90% of our work coming from ads and SEO at one point. In the second and third years, we've seen the benefits of our initial efforts, with a significant portion of our work now coming from repeat clients and referrals from past clients.
Spencer WrightGibbs Wright Litigation LawyersWe are so grateful to Byron and the team at Pixelrush for their expertise in developing our Landing Page and Adwords campaign. We contacted a couple of other companies who showed very little interest in us as we are a small company. Right from the word go Byron treated us with nothing but the utmost respect and developed a campaign to suit our budget. We had many questions and queries and nothing was too much trouble for the team at Pixelrush – Byron was super responsive and always available to take our calls or answer our questions. We are seeing some very positive results and are receiving a couple of new leads a week. We highly recommend Byron and the Pixelrush team.
Have been working with the Team at Pixelrush for over 6 months now and am VERY happy with the outcome so far! Have a new website which is getting better conversion as well as improved SEO and google adwords. Definetly not the cheapest, but I have tried those before and was a complete waste of time and money. Very happy to recommend the Team at Pixelrush
Aaron DriWatsonia PodiatryExcellent service.
Callum McLeanMcLean LawThe work PixelRush has done with our website and Google ads campaigns has given our business the lift and boost it needed to fly. Without their services and advice I'd be spending countless hours trying to work things out for myself. For a great price the value our business receives from PixelRush is invaluable. Their team is friendly, efficient, organised, committed and knowledgeable. I trust and recommend them to any business needing similar assistance. You won't find anyone doing this work better than them!!!
Jerry TrzeciakiRock Music SchoolI've found the perfect business partner for our digital marketing! PixelRush have taken our law firm to a whole new level, and we are continuing to grow. They are a wonderful team, and an even better group of people to work with. They are honest. They tell you what you need to know, and not what they think you want to hear. They take action and achieve results. Our firm had a few unpleasant experiences with other agencies before finding PixelRush. If you are considering PixelRush for your business, then you are in the right place.
Jaye PriceSouth East Injury LawyersWe've been working with PixelRush for our digital marketing and they've been fantastic. The team is incredibly responsive, easy to deal with, and genuinely invested in helping us get the best possible results. They consistently push us to improve and grow. Highly recommend.
Mitchell CalleyWakefield PacificPixel Rush have done a great job in generating leads for our business, and the service has been excellent!
AnthonyFelix + Co AccountingYou can't fix what you can't see.
Taking your close rate from 14% to 20% is worth more than doubling your ad spend. Most agencies will never tell you that, because they only get paid to run ads.
PixelRush HQ shows the whole funnel, live, to you and to us. If the constraint is the ads, we fix the ads. If it's qualification or sales, you'll see that too.
Biggest leak Only 25% of engaged leads book a call. Fixing that beats buying more leads.
- Every lead, tracked to revenueSee which ad produced which signed client, and what they were worth.
- Find the real constraintAds, qualification or sales. The numbers show where clients are leaking.
- Nothing hiddenYou log in and see exactly what we see, as it happens.
More on Law Firm Marketing
How we think about the work, in detail.
Ready to Stop Running Marketing Off the Side of Your Desk?
Book a call and we will work out whether your firm needs a CMO or just a better run channel. If it is the second one, I will tell you.
Book a strategy callLet's talknumbers.
