Outsourced CMO for Law Firms
A Marketing Function.Not Another Agency.
Most firms do not need another supplier. They need the firepower of three or four agencies, run by one person accountable for the outcome.
I become your marketing lead, with my team behind me for design, development, content, SEO, paid ads and lead generation. A $200,000 to $300,000 CMO inside your firm, at a fraction of the cost.
Every engagement starts with a paid strategy session, and you keep the plan either way
Trusted by 300+ Australian law firms, accountants and service businesses
Signed cases, not leads.
What personal injury firms made, what they spent, and the ad it came from.
Motor accident claims
$1.07M
est. fees on $54.7K spend
NSW injury firm, name withheld
Compensation law
$964K
from $42.7K Meta ad spend
Workers compensation
$569K
from $18.6K ad spend
TAC claims
$205K
from $8.2K ad spend in 90 days
Victorian injury firm, name withheld
Personal injury
1,199
injury leads tracked end to end
CTP claims
428
CTP leads at $25.59 each
MK Allan Lawyers
Melbourne team · running paid media since 2013 · 300+ businesses
Sound familiar?
You Do Not Have a Marketing Problem. You Have a Marketing Function Problem.
You have a marketing manager and three or four agencies, and nobody owns the outcome
A web developer, an SEO agency, a paid ads agency, maybe a designer, and someone internal trying to hold a strategy between them. Every handover costs a fortnight, and each supplier reports on the part that makes them look good.
The moment the ads pause, the enquiries stop
Paid traffic is rented. If it is the only thing producing work, you are the firm people see pop up from time to time rather than the one they already know, and you start from zero every month.
You cannot say where your leads come from or what your qualified rate is
This is the foundation and almost no firm has it. Not lead counts, but source, qualification rate, what signed, and what the matter was worth. Without it every decision after it is a guess.
Everything waits on one person's calendar
Usually a partner or a practice manager carrying marketing on top of another job. They are capable and stretched, and the work moves at the speed of whoever has the least time.
Two articles a month, six months in, and nothing compounds
You are paying for activity and hoping it turns into position. Meanwhile the firms above you publish at a volume you cannot match by hand, and you have no way to tell whether any of it is working.
Your clients are asking AI which firm to brief, and you have no idea what it says
Prospects write long, specific prompts into ChatGPT, Claude and Gemini and go straight to the firm they are pointed at. That traffic never touches your ads or the rankings you watch.
Paid ads are a tool inside this, not the whole of it. On their own you are renting attention, and it stops the day you stop paying.
What changes it is one person owning the whole thing, with the firepower to actually saturate your market.
How it actually works
Marketing That Runs Like Muscle Memory
Four things separate this from a retainer with a bigger scope. The aim is a marketing system that operates without the founders in it, at an output level that makes you the authority in your market rather than the firm people see pop up from time to time.
The firepower of three or four agencies, at five to ten times the output
Me as your marketing lead, with my full team behind me for design, development, content, SEO, paid ads and lead generation. I do not believe there is a marketing manager who can bring this much experience or output without hiring several agencies alongside them.
One priority at a time, worked until it runs as muscle memory
We take the highest priority and build it until it happens every week without the founders thinking about it. Not a weed you cut back and watch grow again, but something systemised to the point where the weeds stop coming back and the garden starts to flourish. Only then do we take the next one.
Reporting first, because everything after it is guesswork
Where your leads come from, how many you get, what your qualified rate is, what signed and what it was worth. We build that before we spend anything, because it is the difference between managing marketing and having opinions about it.
Baked into your firm, not sitting on the outside
A weekly call, a shared channel with your team, and my mobile. Closer to an employee than an agency sitting outside your business, with AI systems behind me so one person plus a team can out-produce a department.
The engagement
One Priority at a Time, Until It Runs Without You
We will not do everything at once. This is the order it happens in.
Strategy engagement
Where every engagement starts. We audit what you have now, map your objectives into a written plan, agree the order we work in and set the numbers we will hold ourselves to. You keep the plan whether or not we continue.
Fix the measurement first
Before we spend anything, we make the firm's numbers real. Enquiries tracked to signed matters, a qualification standard intake actually uses, and reporting that shows what a signed client costs.
Build the first channel to muscle memory
Whichever channel your firm needs most. We build it, run it, and keep working it until it produces every week without anyone in the firm driving it.
Systemise it, then take the next one
Once it runs, we write it down, automate what can be automated and hand it to your team or ours. Then we start the next priority, with the first one still running.
Build the position that outlives the ad budget
Content, video, reviews and AI search visibility that keep producing after the spend stops, so the firm is not renting its entire pipeline.
Where it starts
The Strategy Engagement
A paid piece of work in its own right. If we go no further, you still have a plan your firm can act on without us.
An audit of what you have now
Your website, ads, content, tracking and intake reviewed properly, with what is leaking and what it is costing you.
A marketing plan and a priority order
Your objectives turned into a written plan, with the one thing we would fix first and why, and the order everything else follows in.
A tracking and numbers baseline
What you should be measuring from click through to signed matter, where your reporting is guessing right now, and the figures we would judge the work by.
A working session with your decision makers
We map it together rather than emailing you a document. Whoever decides marketing in your firm is in the room.
Firms that continue move straight into the priority we agreed, with the tracking already decided.
The difference
An Agency Runs a Channel. A CMO Runs the Strategy.
The comparison that matters is not us against another agency. It is this against a marketing manager plus three or four retainers, which is what most firms end up assembling by accident.
Who owns the outcome
Typical agency retainer
A marketing manager plus three or four specialists, each responsible for their own slice.
Outsourced CMO
One marketing lead accountable for the whole result, with a full team and systems behind them.
Scope
Typical agency retainer
A fixed deliverable list. Anything outside it is a new quote.
Outsourced CMO
Nothing is off limits. Scope is set by what the firm is trying to achieve, and website, content and lead generation sit inside the engagement rather than being priced separately.
Output
Typical agency retainer
Two or three articles a month and a quarterly strategy call.
Outsourced CMO
Five to ten times the output of a typical retainer, because the work is systemised with AI rather than done by hand.
Reporting
Typical agency retainer
Leads delivered, impressions, clicks, rankings.
Outsourced CMO
Source, qualified rate, cost per signed client and the value of the matters signed.
What you are left with
Typical agency retainer
Rented attention. The leads stop the day the ads stop.
Outsourced CMO
Authority in your market that keeps producing after the spend stops, plus systems your firm owns.
Access
Typical agency retainer
An account manager and a monthly report.
Outsourced CMO
The person running your strategy, in your team's channel, on a weekly call, on his mobile.
Who it is for
This Is Not Right for Every Firm
Firms this suits
Firms that know roughly what they want but not the most efficient way to get there, and would rather have someone ingrained in the business than a supplier to brief. If you are wondering whether you need this, it is a bit like asking whether you need a fractional CFO. You do not really know what you are missing until it is in place. The question I would ask instead is whether you currently lack marketing guidance you would prefer to be able to lean on. Practice area matters less than that: commercial, litigation, personal injury, family and estates all work.
Firms this does not suit
Firms looking for the cheapest option, a guarantee before anything has been built, or a fixed set of hours against a task list. This only works when the firm gives intake feedback and turns up to the weekly call. I should also be straight about capacity: I can only run three or four of these properly at a time, so if the timing does not work I would rather tell you than stretch it.
Trusted by Leading Australian Law Firms
75+ five star reviews. Zero edits.
What clients say about working with Byron and the PixelRush team.
Pixel Rush have been a crucial part of our team, helping us pinpoint our target markets, and setting up SMS and email sequences with automation tools that significantly boost our speed to lead. Byron regularly checks in to ensure our leads are of high quality and gathers insights to continuously improve our targeting. Top-notch service and results!
Chris SchwagerRidge FilmsByron and the team at Pixel rush have been amazing to work with, they are honest and genuine marketing experts which can be hard to come by these days! No pushy sales scripts, and you can see they genuinely care. The team provides great value and know their stuff. I'm looking forward to working with PixelRush more in the near future! I'd also like to extend a huge thank you to Daniel, who has been pivotal in scaling our company through his professional and expert management of our Google ads campaigns. Additionally, I want to recognize Caren for their hard work behind the scenes, ensuring our tech issues are resolved promptly. The entire team at PixelRush has been fantastic!
We are a small law firm in Sydney established in early 2021. PixelRush have been a crucial partner in the development of our business through website design and Google Ads set-up and optimisation. Byron and his team are courteous and highly-skilled professionals with a genuine interest in the challenges and success of their clients. I strongly recommend them.
We were very fortunate to be introduced to PixelRush through a business colleague and from the moment we made first contact, they team have been phenomenal to work with. At our initial consultation, Byron spent a lot of time getting to know our business, learning about what we needed to grow our sales and coming up with an in-depth plan to help us move forward. From then on the team have regularly checked in on us, sending detailed reports and an explanation video every month showing our results and explaining things in terms we could understand. They have also gone out of their way to help us with extra advice in regards to marketing, promotions, SEO, website upgrades and so much more which I never expected but absolutely loved and appreciated.
I used Pixelrush for a legal website build and Google Ads set up. Could not be happier with their service all throughout; super attentive and efficient and made the process really easy. Absolutely stoked with the website as well. Any legal practice looking to construct a new website, or update their existing website should look no further than Pixelrush. Google Ads have only just been turned on and I have noticed an immediate uptick in quality enquiries from prospective clients. They have also provided excellent after-care; again very attentive and answering queries almost immediately. I cannot recommend these guys enough.
Kyle BarramBarram Family LawByron & the team were great to deal with as a new online business owner. They have been able to provide a great deal of expertise in marketing and provide feedback on my operation on how we can get to our next goals. Our google ads campaign has exceeded what we aimed to achieve in our short time together so far. Really looking forward to working with them in the future!
I engaged Pixel Rush to build my e-commerce website and am very happy with the results. Byron has worked tirelessly, with great honesty and integrity and he was always going the extra mile to deliver to his high standards. He always responds to my queries quickly and explains concepts thoughtfully and with detail. He really is a gem to work with, and since the website build I have also entrusted my Adwords campaign to him. Highly recommended.
Highly recommend! We've been using PixelRush for our SEO and Adwords as well as helping develop our companies new website. They are professional, knowledgeable, friendly and most importantly they have made the process seamless and easy. They are also great communicators who are readily available throughout the whole process from start to finish. Honestly can't thank Byron enough!
We have been working with Daniel and Maddie from Pixelrush for three years, and their performance has been exceptional. Pixelrush has been instrumental in our growth strategy, helping us increase our revenue from under $850,000 to over $2 million in the first year by revamping our Google Ads and website content. This extensive growth led to 90% of our work coming from ads and SEO at one point. In the second and third years, we've seen the benefits of our initial efforts, with a significant portion of our work now coming from repeat clients and referrals from past clients.
Spencer WrightGibbs Wright Litigation LawyersWe are so grateful to Byron and the team at Pixelrush for their expertise in developing our Landing Page and Adwords campaign. We contacted a couple of other companies who showed very little interest in us as we are a small company. Right from the word go Byron treated us with nothing but the utmost respect and developed a campaign to suit our budget. We had many questions and queries and nothing was too much trouble for the team at Pixelrush – Byron was super responsive and always available to take our calls or answer our questions. We are seeing some very positive results and are receiving a couple of new leads a week. We highly recommend Byron and the Pixelrush team.
Have been working with the Team at Pixelrush for over 6 months now and am VERY happy with the outcome so far! Have a new website which is getting better conversion as well as improved SEO and google adwords. Definetly not the cheapest, but I have tried those before and was a complete waste of time and money. Very happy to recommend the Team at Pixelrush
Aaron DriWatsonia PodiatryExcellent service.
Callum McLeanMcLean LawThe work PixelRush has done with our website and Google ads campaigns has given our business the lift and boost it needed to fly. Without their services and advice I'd be spending countless hours trying to work things out for myself. For a great price the value our business receives from PixelRush is invaluable. Their team is friendly, efficient, organised, committed and knowledgeable. I trust and recommend them to any business needing similar assistance. You won't find anyone doing this work better than them!!!
Jerry TrzeciakiRock Music SchoolI've found the perfect business partner for our digital marketing! PixelRush have taken our law firm to a whole new level, and we are continuing to grow. They are a wonderful team, and an even better group of people to work with. They are honest. They tell you what you need to know, and not what they think you want to hear. They take action and achieve results. Our firm had a few unpleasant experiences with other agencies before finding PixelRush. If you are considering PixelRush for your business, then you are in the right place.
Jaye PriceSouth East Injury LawyersWe've been working with PixelRush for our digital marketing and they've been fantastic. The team is incredibly responsive, easy to deal with, and genuinely invested in helping us get the best possible results. They consistently push us to improve and grow. Highly recommend.
Mitchell CalleyWakefield PacificPixel Rush have done a great job in generating leads for our business, and the service has been excellent!
AnthonyFelix + Co AccountingYou can't fix what you can't see.
Taking your close rate from 14% to 20% is worth more than doubling your ad spend. Most agencies will never tell you that, because they only get paid to run ads.
PixelRush HQ shows the whole funnel, live, to you and to us. If the constraint is the ads, we fix the ads. If it's qualification or sales, you'll see that too.
Biggest leak Only 25% of engaged leads book a call. Fixing that beats buying more leads.
- Every lead, tracked to revenueSee which ad produced which signed client, and what they were worth.
- Find the real constraintAds, qualification or sales. The numbers show where clients are leaking.
- Nothing hiddenYou log in and see exactly what we see, as it happens.
More on Law Firm Marketing
How we think about the work, in detail.
Ready to Stop Running Marketing Off the Side of Your Desk?
Book a call and we will work out whether your firm needs a CMO or just one channel run properly. If it is the second one, I will tell you.
Book a strategy callLet's talknumbers.
