About CK Family Lawyers
CK Family Lawyers is a dedicated family law practice providing comprehensive legal services for families navigating complex legal matters. They specialise in delivering personalised legal solutions whilst maintaining a focus on achieving the best possible outcomes for their clients.
Problem/Goal
CK Family Lawyers approached PixelRush facing several challenges that were impacting their growth and profitability. They were working with multiple agencies, which was creating unnecessary costs and reducing their cash flow. Their main website was underperforming in terms of conversions, and they were struggling to attract high-quality leads that matched their ideal client profile.
Their primary objectives were to:
- Generate more qualified leads from their Google Ads investment
- Improve conversion rates from their existing traffic
- Reduce overall agency costs and streamline their marketing approach
- Focus on attracting their ideal client personas
- Implement better tracking to optimise for lead quality rather than quantity
What We Did
1. Implemented Advanced Google Ads Campaign
We developed a strategic Google Ads campaign with a total investment of $71,669.44, generating 735 qualified leads at an impressive cost per lead of $97.51. Our focus was on attracting high-quality prospects rather than simply maximising lead volume.
2. Built Custom High-Converting Landing Pages
We created custom landing pages specifically designed to increase conversion rates, as the main website was underperforming. These targeted landing pages achieved an average conversion rate of 9.71%, significantly outperforming the original website and maximising the value of every click.
3. Implemented Advanced Tracking with WhatConverts
We integrated WhatConverts to track lead quality and optimise Google Ads for quote and sales value rather than every lead received. This allowed the algorithm to assign weight to each conversion, helping it target traffic and clicks that would generate the highest opportunity value for CK Family Lawyers.
4. Enhanced Lead Quality Analysis
We developed detailed spreadsheets to identify and analyse lead quality, using feedback from the client combined with data analysis to fine-tune the quality of all leads. This systematic approach ensured that marketing efforts were focused on attracting prospects with genuine legal needs and the ability to engage services.
5. Defined Target Personas for Precision Marketing
We conducted thorough persona research to identify CK Family Lawyers' key target audiences. This allowed us to attract the right clicks and convert them with copy that spoke directly to their specific needs, rather than using generic messaging that attracted poor-quality leads.
6. Consolidated Agency Costs
We helped CK Family Lawyers consolidate and reduce costs from multiple agencies and eliminate unnecessary expenses that were reducing cash flow and profits. This streamlined approach improved both their marketing effectiveness and their bottom line.
