About Barram Family Law
Barram Family Law is a boutique family law practice based in Townsville, Queensland, specialising in providing personalised legal services to families throughout North Queensland. They focus on delivering exceptional outcomes whilst maintaining strong relationships with their local community.
Problem/Goal
Barram Family Law approached PixelRush seeking to establish a stronger digital presence in the competitive Townsville legal market. As a smaller practice, they needed to compete effectively against larger firms whilst building a sustainable pipeline of qualified leads.
Their primary objectives were to:
- Build a professional website that would convert visitors into clients
- Establish strong local search presence for family law services
- Generate consistent, high-quality leads from their target market
- Achieve first-page rankings for key local search terms
- Create a scalable foundation for long-term growth
What We Did
1. Built Custom High-Performance Website
We completely rebuilt Barram Family Law's existing website into a fully custom, SEO-ready platform designed specifically to drive qualified leads. The site was built from the ground up with custom design elements and converted into a high-speed WordPress website optimised for both user experience and search engine performance.
2. Launched Targeted 30-Day Google Ads Campaign
We developed a focused Google Ads campaign with an investment of $6,651.62, generating an impressive 158 leads over just 30 days at a cost per lead of $42.09. The campaign was so successful that the client had to turn off the ads because they were receiving too much work to handle.
3. Achieved Dominant Local SEO Results
Following the website launch, our SEO strategy delivered exceptional results. The site now ranks on the first page of Google's local pack and achieves first-page organic rankings for "Townsville family lawyer" – one of the most competitive search terms in their market.
Client Success & Impact
The results have been transformational for Barram Family Law. The practice now consistently receives more work than they can handle, with Kyle and his team regularly turning away prospects or referring them to partner firms due to their overwhelming success.
This case study demonstrates how strategic digital marketing can transform a local legal practice, creating sustainable growth that exceeds even the most optimistic expectations.
