K + K Legal · Legal Services

K + K Legal Case Study

Generated $569,300 from just $18,605 ad spend at 30.6x ROAS

K + K Legal Case Study

$569K

revenue from $18,605 ad spend

30.6X

return on ad spend

Pre-Sell Funnel

lead generation system

90 Days

to first results

About K+K Legal

K+K is already a highly successful law firm but they wanted to diversify their client generation from referral to online marketing where they could begin to buy their growth.

The Challenge

The challenge was that they needed a reliable system to generate qualified leads and convert them into paying cases. They didn't need more leads - they already had more than enough - but they needed more of the right type of clients.

Our Solution

Our solution was to implement our Closed Loop Growth System. This included:

  • Creative that speaks to a specific type of prospect - targeted messaging to attract ideal clients
  • Qualifying prospects to 5-6 criteria - ensuring only the right leads make it through
  • SMS verification - to ensure contactability and reduce no-shows

We gained feedback on every lead generated using PixelRush HQ and fed that information back into their campaigns to fuel the areas that were driving real clients and new cases.

The Results

Within their first 90 days K+K Legal were already generating qualified leads and signing new cases. As the system compounded, results continued to scale:

  • $569,300 in revenue from only $18,605 in ad spend
  • 30.6X return on ad spend (cumulative to date)
  • Consistent flow of qualified leads
  • Streamlined sales process

More case studies.

NSW Personal Injury Firm (name withheld)

NSW Personal Injury Firm (name withheld)

$1,065,000

in estimated fees from $54,656 of Meta ad spend

19.5x
Return on ad spend
$60K
Minimum fees on a good common law matter
231
Qualified enquiries tracked end to end

“The team have basically said to me, 'we need more leads. These are the best matters we're getting.'”

PPrincipal, NSW personal injury firm
Read the case study
Victorian Personal Injury Firm (name withheld)

Victorian Personal Injury Firm (name withheld)

$205,000

in estimated fees from $8,237 of ad spend

24.9x
Return on ad spend in the first 90 days
$17.53
Average cost per lead across 470 leads
$20.74
Cost per TAC lead after narrowing the funnel

“Since we narrowed the funnel and have been doing TAC only, I'm seeing a lot more clients sign up, and I've signed up a couple of big ones.”

PPrincipal, Victorian personal injury firm
Read the case study
Family Law Firm (Redacted)

Family Law Firm (Redacted)

2,800

leads from $1.25M ad spend

110%
Growth in legal team size (20 to 42 lawyers)
9,200
Quality conversions generated
$135.92
Average cost per lead achieved

“It's awesome having you and your team feel as though you are all a part of my team and not just an 'agency'.”

CCEO, family law firm (name withheld)
Read the case study

View all 40 case studies

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Byron Trzeciak, founder of PixelRush