Google Ads for Law Firms

Google Ads for Lawyers ThatTrack to Signed Clients

Legal clicks are expensive. We make sure every dollar is tracked from ad click to signed client, so you know your true cost per matter and can scale with confidence.

  • Personal Injury
  • Family Law
  • Criminal Defence
  • Commercial Litigation
  • Immigration
  • Property & Conveyancing
  • Employment Law

Trusted by 300+ Australian law firms, accountants and service businesses

  • Turning Point
  • K+K Legal
  • Gibbs Wright
  • Doogue + George
  • Felix + Co
  • Ridge Films
  • Nexia
  • South East Injury Lawyers
  • Purpose Lawyers
  • Aptum Legal
  • Sapphire Accountants
  • Gnech Lawyers

Sound Familiar?

Why Google Ads Fails Most Law Firms

It's not that Google Ads doesn't work for legal. It's that most agencies don't know how to run it for legal.

High CPCs eating your budget

Legal keywords cost $30–$80+ per click. Without proper tracking, most of that spend is wasted on clicks that never become clients.

Your agency reports leads, not clients

They celebrate form fills while you wonder why the phone isn't ringing with quality matters. Leads ≠ revenue.

Competing against firms with bigger budgets

National firms and aggregators dominate auctions. Without a smarter strategy, you're outbid before the day starts.

Unqualified enquiries flooding your intake

Your team wastes hours on people who can't afford you, don't have a case, or are just shopping around.

No idea what your cost per client actually is

You know what you spend on ads. You know you get some clients. But connecting those dots? That's where most firms are flying blind.

Inconsistent caseload month to month

Some months are feast, others famine. Without a predictable system, growth planning is impossible.

We're a video-first agency.

Your prospects hear from you before they ever enquire. Every ad is scripted, produced and tested by us for one type of client at a time.

OneLawPersonal injury
K + K LegalWorkers compensation
MK Allan LawyersCTP claims
OneLawMotor vehicle accidents

See more of our ads

"Pixelrush has been instrumental in our growth strategy, helping us increase our revenue from under $850,000 to over $2 million in the first year"
Spencer WrightGibbs Wright Litigation Lawyers

Trusted by Leading Australian Law Firms

  • Turning Point
  • K+K Legal
  • South East Injury Lawyers
  • Gibbs Wright
  • Purpose Lawyers
  • Doogue + George
  • Gnech Lawyers
  • Aptum Legal

We Fix What's Broken in Legal PPC

Track to Revenue, Not Leads

Typical Agencies

Report on clicks, impressions, and form fills with no visibility into which leads become paying clients.

PixelRush

Track every dollar from ad click through to signed client and revenue, so you know exactly what's working.

Legal-Specific Strategy

Typical Agencies

Apply the same generic PPC playbook they use for plumbers, dentists, and e-commerce stores.

PixelRush

Build campaigns specifically for legal services, compliance-aware, high-intent keyword targeting, and practice-area segmentation.

Pre-Qualify Before Intake

Typical Agencies

Send every form fill straight to your inbox, flooding your team with unqualified enquiries.

PixelRush

Multi-step qualification forms and smart routing ensure only serious prospects reach your intake team.

Feed Revenue Back to Google

Typical Agencies

Optimise for cost-per-lead, so Google finds more people who fill out forms, not people who sign retainers.

PixelRush

Push signed client data back to Google's algorithm so it learns to find more high-value clients for your firm.

"Pixelrush have been very successful at increasing leads. Highly recommended!"
WWendy GeorgeYarra Family Lawyers

Why PixelRush

Why Law Firms Choose PixelRush for Google Ads

We're not a generalist PPC agency that treats your firm like every other client. We specialise in high-ticket services and understand the legal industry.

Built for Legal

We understand compliance, high CPCs, long sales cycles, and the competitive dynamics unique to law firm marketing.

Revenue Tracking

Every campaign is tracked from ad click to signed client. You see cost per client, not cost per click.

Qualification-First Landing Pages

Custom pages that filter out tyre-kickers before they reach your intake team, so your team only speaks to serious prospects.

Closed-Loop Reporting

Revenue data flows back to Google so the algorithm learns to find more people who actually become paying clients.

Your Outsourced Growth Team

We're not a vendor. We're a partner invested in your firm's revenue growth, aligned to the metrics that matter.

Predictable Pipeline

Stop the feast-or-famine cycle. Build a consistent flow of qualified matters you can plan your practice around.

Get Your Free Google Ads Audit

Real results for law firms

See how we've helped law firms across Australia generate millions in revenue through strategic paid advertising.

K + K Legal

$569,300

in revenue from $18,605 of Meta ad spend

30.6X
return on ad spend
90 Days
to first results

“Considering this has been running for a month, I've been pretty happy with the results… Once we're able to chat, then I've been pretty successful in getting them signed up as clients.”

Peter Kourbelis, K + K Legal
Read the case study
Gibbs Wright Litigation Lawyers

35%

Increase in leads generated

65%
Increase in visitors to the site
68%
Reduction in paid cost per lead
333%
Increased in paid conversions

“Pixelrush has been instrumental in our growth strategy, helping us increase our revenue from under $850,000 to over $2 million in the first year.”

Spencer Wright, Gibbs Wright Litigation Lawyers
Read the case study
South East Injury Lawyers

600+

leads generated at $400 CPA

299%
Increase in ranking keywords
266%
Increase in traffic
6 Figures
Managed in ad spend

“I've found the perfect business partner for our digital marketing! PixelRush have taken our law firm to a whole new level, and we are continuing to grow.”

Jaye Price, South East Injury Lawyers
Read the case study
Family Law Firm (Redacted)

Family Law Firm (Redacted)

2,800

leads from $1.25M ad spend

110%
Growth in legal team size (20 to 42 lawyers)
9,200
Quality conversions generated
$135.92
Average cost per lead achieved

“It's awesome having you and your team feel as though you are all a part of my team and not just an 'agency'.”

CCEO, family law firm (name withheld)
Read the case study

View all 40 case studies

Google Ads for Lawyers FAQ

Straight answers on how we work, what it costs and what to expect.

Book strategy call

Legal keywords are among the most expensive in Google Ads, with CPCs ranging from $15–$80+ depending on practice area and location. Personal injury and criminal law tend to be highest. But the real question isn't cost per click, it's cost per signed client. We track that number and optimise to reduce it over time.

Most law firms see qualified leads within the first 2–4 weeks of launching. However, true optimisation, where we're consistently lowering your cost per client, takes 60–90 days as we gather enough conversion data to feed back into Google's algorithm.

Yes. We work with law firms across Australia, from metro practices in Sydney, Melbourne, and Brisbane to regional firms. Google Ads geo-targeting means we can focus spend precisely on your service area, whether that's a single suburb or an entire state.

Most agencies optimise for clicks and leads. We optimise for signed clients and revenue. We install end-to-end tracking that follows every dollar from ad click through to signed matter, so you know your true cost per client and ROI, not just how many forms were filled out.

Yes. We build and manage custom landing pages for every campaign. These pages are designed specifically for legal services, with trust signals, qualification forms, and conversion-focused layouts that pre-sell prospects before they reach your intake team.

Absolutely. Many of our law firm clients have internal marketing coordinators. We work alongside them, we handle the paid ads strategy, tracking, and optimisation, while your internal team focuses on content, social, and brand. We become your outsourced growth team.

We've run profitable Google Ads campaigns across personal injury, family law, criminal defence, commercial litigation, immigration, property/conveyancing, and employment law. Each practice area has different keyword strategies and conversion patterns, we tailor accordingly.

We install a closed-loop tracking system that connects your Google Ads data to your CRM or intake system. When a lead becomes a signed client, that revenue data flows back to Google so we can see exactly which keywords, ads, and campaigns generated paying clients, and optimise for more of them.

75+ five star reviews. Zero edits.

What clients say about working with Byron and the PixelRush team.

Pixel Rush have been a crucial part of our team, helping us pinpoint our target markets, and setting up SMS and email sequences with automation tools that significantly boost our speed to lead. Byron regularly checks in to ensure our leads are of high quality and gathers insights to continuously improve our targeting. Top-notch service and results!
Chris SchwagerRidge Films
Byron and the team at Pixel rush have been amazing to work with, they are honest and genuine marketing experts which can be hard to come by these days! No pushy sales scripts, and you can see they genuinely care. The team provides great value and know their stuff. I'm looking forward to working with PixelRush more in the near future! I'd also like to extend a huge thank you to Daniel, who has been pivotal in scaling our company through his professional and expert management of our Google ads campaigns. Additionally, I want to recognize Caren for their hard work behind the scenes, ensuring our tech issues are resolved promptly. The entire team at PixelRush has been fantastic!
SScott Brennan
We are a small law firm in Sydney established in early 2021. PixelRush have been a crucial partner in the development of our business through website design and Google Ads set-up and optimisation. Byron and his team are courteous and highly-skilled professionals with a genuine interest in the challenges and success of their clients. I strongly recommend them.
JJason Francis
We were very fortunate to be introduced to PixelRush through a business colleague and from the moment we made first contact, they team have been phenomenal to work with. At our initial consultation, Byron spent a lot of time getting to know our business, learning about what we needed to grow our sales and coming up with an in-depth plan to help us move forward. From then on the team have regularly checked in on us, sending detailed reports and an explanation video every month showing our results and explaining things in terms we could understand. They have also gone out of their way to help us with extra advice in regards to marketing, promotions, SEO, website upgrades and so much more which I never expected but absolutely loved and appreciated.
JJody MehlhoptSensory Oasis for Kids
I used Pixelrush for a legal website build and Google Ads set up. Could not be happier with their service all throughout; super attentive and efficient and made the process really easy. Absolutely stoked with the website as well. Any legal practice looking to construct a new website, or update their existing website should look no further than Pixelrush. Google Ads have only just been turned on and I have noticed an immediate uptick in quality enquiries from prospective clients. They have also provided excellent after-care; again very attentive and answering queries almost immediately. I cannot recommend these guys enough.
Kyle BarramBarram Family Law
Byron & the team were great to deal with as a new online business owner. They have been able to provide a great deal of expertise in marketing and provide feedback on my operation on how we can get to our next goals. Our google ads campaign has exceeded what we aimed to achieve in our short time together so far. Really looking forward to working with them in the future!
CCharlie Mackney
I engaged Pixel Rush to build my e-commerce website and am very happy with the results. Byron has worked tirelessly, with great honesty and integrity and he was always going the extra mile to deliver to his high standards. He always responds to my queries quickly and explains concepts thoughtfully and with detail. He really is a gem to work with, and since the website build I have also entrusted my Adwords campaign to him. Highly recommended.
KKamila Scholz
Highly recommend! We've been using PixelRush for our SEO and Adwords as well as helping develop our companies new website. They are professional, knowledgeable, friendly and most importantly they have made the process seamless and easy. They are also great communicators who are readily available throughout the whole process from start to finish. Honestly can't thank Byron enough!
TTamara Robertson
We have been working with Daniel and Maddie from Pixelrush for three years, and their performance has been exceptional. Pixelrush has been instrumental in our growth strategy, helping us increase our revenue from under $850,000 to over $2 million in the first year by revamping our Google Ads and website content. This extensive growth led to 90% of our work coming from ads and SEO at one point. In the second and third years, we've seen the benefits of our initial efforts, with a significant portion of our work now coming from repeat clients and referrals from past clients.
Spencer WrightGibbs Wright Litigation Lawyers
We are so grateful to Byron and the team at Pixelrush for their expertise in developing our Landing Page and Adwords campaign. We contacted a couple of other companies who showed very little interest in us as we are a small company. Right from the word go Byron treated us with nothing but the utmost respect and developed a campaign to suit our budget. We had many questions and queries and nothing was too much trouble for the team at Pixelrush – Byron was super responsive and always available to take our calls or answer our questions. We are seeing some very positive results and are receiving a couple of new leads a week. We highly recommend Byron and the Pixelrush team.
IIan Hosking
Have been working with the Team at Pixelrush for over 6 months now and am VERY happy with the outcome so far! Have a new website which is getting better conversion as well as improved SEO and google adwords. Definetly not the cheapest, but I have tried those before and was a complete waste of time and money. Very happy to recommend the Team at Pixelrush
Aaron DriWatsonia Podiatry
Excellent service.
Callum McLeanMcLean Law
The work PixelRush has done with our website and Google ads campaigns has given our business the lift and boost it needed to fly. Without their services and advice I'd be spending countless hours trying to work things out for myself. For a great price the value our business receives from PixelRush is invaluable. Their team is friendly, efficient, organised, committed and knowledgeable. I trust and recommend them to any business needing similar assistance. You won't find anyone doing this work better than them!!!
Jerry TrzeciakiRock Music School
I've found the perfect business partner for our digital marketing! PixelRush have taken our law firm to a whole new level, and we are continuing to grow. They are a wonderful team, and an even better group of people to work with. They are honest. They tell you what you need to know, and not what they think you want to hear. They take action and achieve results. Our firm had a few unpleasant experiences with other agencies before finding PixelRush. If you are considering PixelRush for your business, then you are in the right place.
Jaye PriceSouth East Injury Lawyers
We've been working with PixelRush for our digital marketing and they've been fantastic. The team is incredibly responsive, easy to deal with, and genuinely invested in helping us get the best possible results. They consistently push us to improve and grow. Highly recommend.
Mitchell CalleyWakefield Pacific
Pixel Rush have done a great job in generating leads for our business, and the service has been excellent!
AnthonyFelix + Co Accounting

Read every review

Tired of Leads That Never Turn Into Sales?

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Byron Trzeciak, founder of PixelRush