About Dorter Family Lawyers
Dorter Family Lawyers specialises in family law matters, providing expert legal services for divorce, custody, property settlements, and other family-related legal issues. They are committed to delivering personalised, compassionate legal representation to families during challenging times.
Problem/Goal
Dorter Family Lawyers approached PixelRush seeking to improve their digital presence and generate higher-quality leads. They were struggling with attracting the right type of clients and were receiving too many inquiries from prospects seeking free legal aid or government-related services that didn't align with their business model.
Their primary goals were to:
- Generate more qualified leads from clients who could afford their services
- Improve their online visibility for family law-related searches
- Reduce wasted ad spend on low-quality leads
- Establish themselves as the go-to family law firm in their region
What We Did
1. Launched a Comprehensive Google Ads Campaign
We developed a strategic Google Ads campaign with a total investment of $130,877.43. Through careful optimisation and targeting, we generated 1,002 quality conversions at an average cost per lead of $130.62, focussing on attracting clients who were genuinely seeking paid legal services.
2. Configured Advanced Lead Quality Tracking
We implemented sophisticated tracking systems to monitor phone calls and enquiry forms. Most importantly, we developed strategies to filter and mitigate low-quality leads, specifically targeting prospects looking for free legal aid, government assistance, or other non-paying services. This ensured that Dorter Family Lawyers' time was spent on qualified prospects.
3. Executed a Strategic SEO Campaign
Our SEO efforts delivered impressive results, with ranking keywords increasing by 88% from 995 to 1,873 keywords. We developed and published over 144 high-quality, family law-focused articles that established Dorter Family Lawyers as thought leaders in their field while improving their search engine visibility.
4. Optimised Lead Qualification Process
We refined the lead qualification process to ensure that incoming enquiries were pre-screened for service compatibility, dramatically improving the quality of leads passed to the legal team and reducing time wasted on unqualified prospects.
