The Complete Resource
Lawyer Marketing: Everything You Need to Know
Guides, case studies, videos, and strategies we use to help Australian law firms sign more clients. Organised by topic so you can find exactly what you need.
Google Ads for Lawyers
Google Ads for Lawyers
Campaign structure, bid strategies, Quality Score, and tracking from click to signed client.
Personal Injury Google Ads in Australia: Why Costs Keep Climbing, and What Boutique Firms Can Do About It
Your Google Ads bills keep climbing, but your lead quality keeps dropping. Here's why PI advertising costs are skyrocketing and what smart firms are doing differently.
How Much Should a Family Law Firm Spend on Google Ads?
Your family law firm deserves better than generic "spend 5% of revenue" advice that treats divorce lawyers the same as plumbers. The reality? Most budget recommendations are dangerously wrong for Australian family law practices, leading to wasted ad spend and frustrated partners...
Google Ads vs Meta Ads for Accountants: Real Data From $60,000 in Ad Spend
One accounting client spent $36,000 on Google Ads with two major agencies and got one decent client. Across two Meta campaigns, we signed 22 clients and generated $337,000 in lifetime value. Here's the real data.
Is Google Ads Worth It? 10 Questions Every Business Owner Should Ask Before Spending Another Dollar
Most businesses are spending on gut feel, not real data. Here are the 10 questions you need to answer before spending another dollar on Google Ads.
Facebook & Meta Ads
Facebook & Meta Ads
Video-first creative, lead forms, retargeting funnels, and cold traffic strategies for law firms.
How to Attract Higher-Value Accounting Clients (Without Social Posting)
You're busy with clients who don't make you money. Every week brings more small business owners wanting basic tax returns for $200, while your profitable advisory clients get pushed to the back burner. You know you need better clients, but when your pipeline is unpredictable, you...
What Type of Videos Work for Accounting Facebook Ads?
You've probably watched every marketing guru on YouTube screaming about how video is "the future of Facebook ads" and felt completely lost. They're jumping around in front of sports cars, using dramatic zoom-ins, and talking about "crushing it" with content that would make your c...
Google Ads vs Meta Ads for Accountants: Real Data From $60,000 in Ad Spend
One accounting client spent $36,000 on Google Ads with two major agencies and got one decent client. Across two Meta campaigns, we signed 22 clients and generated $337,000 in lifetime value. Here's the real data.
Facebook Ads for Personal Injury Law Firms: The Complete Strategy Guide
The complete guide to running Facebook ads and Meta ads for personal injury law firms in Australia. From cold traffic creative to qualification forms, tracking, and scaling, this is everything PI firms need to know about social advertising.
SEO & Content
SEO & Content
Local SEO, Google Business Profile, content writing, and link building for legal practices.
Referrals vs Marketing Systems: Why Most Accountants Are Building The Wrong Practice
Referrals prove you do good work, but they quietly build the wrong practice. Here's how accountants use a marketing system to grow by design, not by accident.
Accounting Firm Marketing Budget: What Actually Works in Australia
The old rule of "spend 5-10% of revenue on marketing" doesn't work for accounting firms. You're not a widget manufacturer with predictable monthly sales cycles. Your revenue spikes during tax season, drops in summer, and depends heavily on client retention rates that most firms c...
How Much Should a Small Business Spend on Marketing?
The percentage-of-revenue rule is outdated. Here is the ROI-based framework that actually drives smart marketing budgets for small businesses in Australia.
Content Writing for Law Firms: The Complete Guide to Getting on Page One
Most law firms produce content nobody reads. This guide covers topic selection, keyword research, and a practical AI-powered system to get your firm on page one.
Lead Generation & Conversion
Lead Generation & Conversion
Landing pages, qualification systems, lead costs, and converting enquiries into signed cases.
Referrals vs Marketing Systems: Why Most Accountants Are Building The Wrong Practice
Referrals prove you do good work, but they quietly build the wrong practice. Here's how accountants use a marketing system to grow by design, not by accident.
Personal Injury Google Ads in Australia: Why Costs Keep Climbing, and What Boutique Firms Can Do About It
Your Google Ads bills keep climbing, but your lead quality keeps dropping. Here's why PI advertising costs are skyrocketing and what smart firms are doing differently.
How to Beat Cheap Online Accounting Without Competing on Price
You're losing clients to online bookkeeping platforms and DIY accounting software. Every month, another business owner mentions they're switching to Xero or MYOB because it's "cheaper and easier." Meanwhile, your firm is stuck justifying why your monthly fee costs more than their...
How Much Should Accountants Charge for Business Advisory? (Real Numbers)
Most accountants charging for business advisory services are having the wrong conversation. They're quoting hourly rates to clients who should be buying outcomes, and then wondering why those clients push back or disappear.
Sales & Client Acquisition
Sales & Client Acquisition
Follow-up systems, cold lead nurturing, intake processes, and the psychology of high-stakes sales.
How to Beat Cheap Online Accounting Without Competing on Price
You're losing clients to online bookkeeping platforms and DIY accounting software. Every month, another business owner mentions they're switching to Xero or MYOB because it's "cheaper and easier." Meanwhile, your firm is stuck justifying why your monthly fee costs more than their...
How Much Should Accountants Charge for Business Advisory? (Real Numbers)
Most accountants charging for business advisory services are having the wrong conversation. They're quoting hourly rates to clients who should be buying outcomes, and then wondering why those clients push back or disappear.
How to Attract Higher-Value Accounting Clients (Without Social Posting)
You're busy with clients who don't make you money. Every week brings more small business owners wanting basic tax returns for $200, while your profitable advisory clients get pushed to the back burner. You know you need better clients, but when your pipeline is unpredictable, you...
Should Law Firms Qualify Leads or Take Everyone Who Calls? (The Hidden Cost of Bad Prospects)
Your phone's ringing. Another potential client. Your gut reaction? Answer it, book the consultation, and hope they've got money and a decent case.
Video Library
Watch & Learn
Short-form videos, walkthroughs, and deep dives on lawyer marketing strategies.
Lawyer Marketing Strategy Breakdown
Quick Tips
Resources
Guides & Templates
Downloadable checklists, templates, and frameworks for law firm marketing.
Downloadable resources are coming soon. In the meantime, explore the guides above.
Looking for something specific? Browse all our marketing articles.
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