About Hurst Podiatry
Brenton Hurst, the owner of Hurst Podiatry, sought to scale his multi-location podiatry clinic to drive more consistent leads across all locations. He was particularly concerned about the return on investment (ROI) given the significant outlay for digital marketing services, and he needed a strategy that could quickly generate leads while considering his staffing capacity. Brenton was initially sceptical due to past experiences with other digital marketing agencies and the substantial cost increase compared to previous expectations. After reviewing the proposal from PixelRush, Brenton decided to proceed with a phased approach, focusing first on a new website and Google Ads, with the possibility of expanding to SEO later. This approach aimed to ensure immediate lead generation and a gradual increase in patient acquisition, allowing time to scale his staffing to meet demand.
Problem/Goal
Brenton approached PixelRush with the goal of scaling Hurst Podiatry. He aimed to drive more consistent leads to each of his clinic locations and establish a team that could manage operations effectively, allowing him more freedom.
What We Did
Built a New Conversion-Focused Website
Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence and optimized it for conversions to make Hurst Podiatry the top choice for podiatry services in their local area.
Launched a Comprehensive Google Ads Campaign
We developed a robust Google Ads campaign offering a consistent source of leads to complement the growing organic lead generation and referral channels.
Implemented a Strategic SEO Campaign
The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 62 to over 885, increasing monthly visitors to as many as 5,000.
Configured Detailed Tracking
We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimizing the performance of Google Ads and demonstrating the ROI to Brenton.
Content Marketing
We worked consistently on providing new content to the site, which was the core reason behind building organic traffic and ranking for more keywords.
Built a Review System Across Both Clinics
We set up and managed a review generation system for both clinics. Today Hurst Podiatry holds 224 Google reviews between them: 171 at 4.9 stars in Kilsyth and 53 at 5.0 stars in Healesville.
Where Google Ads Ended Up
By early 2026, around $1,000 a month in Google Ads was producing roughly 20 online bookings and four phone calls a month, about $50 per booking, with the Healesville campaign converting at around 21%. Brenton told us the business was averaging about 30% growth on the year before, which he described as its heaviest period of growth in a long time. That growth came from several channels working together, with Google Ads one of them.
