About iROCK Music School
iROCK Music School offers fun and exciting music lessons making it easy to learn for any level of experience using their proven 1234 iROCK Method.
Their 1234 iROCK method personalises students learning experience, incorporating proven teaching strategies that allow students to master lessons more quickly.
From humble beginnings operating from the comfort of their home to now enjoying a large studio space fitted with state-of-the-art music pods and equipment, iROCK Music School has rapidly become Melbourne's premier rock music school.
Problem/Goal
- After a brief hiatus, the business was restarted and needed to rebuild its customer base.
- The site was outdated and needed to be modernised based to improve the performance of its marketing.
- The site had lost all of its prior SEO and needed to be re-indexed from scratch.
- The site needed more doorway pages for instrument types and locations both for organic and paid traffic.
What We Did
1. Website Conversion Optimisation
The site was redesigned from the ground up starting with a complete copy overhaul before turning it into a fully custom-designed and developed website that would form the base of all future marketing.
2. Google Search Ads
The previous Google Ads account was completely overhauled. The ad account was designed to create "perfect matches" by matching "<instrument type> + lesson" search terms to the most ideal landing page.
3. Google Ad Negative Lists
We rapidly improved the number of negative keywords which significantly reduced the waste of all campaigns by not targeting irrelevant locations and/or irrelevant instructions or lesson types.
4. Conversion Tracking Setup
We set up all of their conversion tracking to ensure that we tracked everything from phone calls to form enquiries allowing us to have the data to optimise their campaigns very quickly and for iROCK to get a clear picture on how their marketing was performing.
5. Search Optimisation
We optimised all of their instrument lesson pages so that prospective customers would not only find them on "music school" search terms but also on terms like "guitar lessons. We also built out location pages to target suburbs surrounding the music school.
6. Online Music Lessons
We helped them to pivot to online music lessons through the Covid-19 pandemic allowing them to continue to operate and attract customers Australia-wide in a very challenging period for all businesses.
