About Fitzroy Island Resort
Fitzroy Island is 45 minutes from the coast of Cairns in Far North Queensland and is surrounding by a reef system that forms part of the Great Barrier Reef. Nudey Beach, Fitzroy Island's Iconic beach, was voted #1 best beach in Australia. The idyllic beachers lead into safe, sheltered waters which are perfect for swimming, snorkelling and other water sports.
What We Did
1. Custom Website Development
Complete custom website developed which involved improving the website and landing page copy while encouraging best rates when booking direct.
2. SEO Optimised Site
Focused our SEO efforts on brand saturation and improving rankings where competitors were outranking on relevant terms.
3. Content Marketing
Implementing proven, whitehat SEO techniques including original, high quality content marketing to attract customers at different stages of the buying life-cycle.
4. Detailed Performance Tracking
We empowered the business with detailed performance tracking & reporting accurately tracking all conversions and bookings throughout the website and their source.
5. Structured Google Ads Campaign
Built a structured and highly profitable Adwords campaign by targeting clicks with buying intent and protecting brand name terms.
6. Link Building & Outreach
We used link building and outreach, combined with content, to improve resort rankings on lagging search terms.
Final Thoughts
- Increased annual revenue by over 64%
- Improved monthly website revenue by 55% when compared to year prior
- Increased peak monthly traffic from 23k+ visitors to 40k+ visitors
- Increase room sold per month from 248 to 406
