
1915 %
Increase In Monthly Visitors
4361 %
Increase in Gross Sales
1205 %
1205 % Ave Increase in Ranking Keywords
7
Figures in Sales Generated
About Great Southern Sunnies
Great Southern Sunnies is one of the fastest growing online sunglasses retailers in Australia. They stock the latest and largest ranges of international brands with an unbeatable price match guarantee. It’s no surprise why they’re quickly becoming the go-to shop for lovers of fine sunglasses.
Problem/Goal
Sales-Driven Ecommerce Website
We designed and developed their fully custom online shop (pictured) using conversion-focused principles. This included:
- Transition from Neto to WordPress with Woocommerce.
- Integration of the site with Ebay and Amazon using Codisto — allowing them to control their sales in all channels from one interface.
- Integration of the site with Active Campaign — allowing them to send fortnightly promotional emails, abandoned cart emails and birthday emails.
This generated 11,252+ contacts and over $42,000 in sales. - Rewriting the copy for their entire site and product pages, adding a much needed persuasive punch.
This helped them gain a peak 4361.54% increase in monthly sales even though the site launched just as the pandemic hit in April 2020.

“Byron and Rob have been pivotal in pushing our clinic towards its goals, allowing us to help so many more people. They have been open in their communication, clear in the plan, and most importantly, have walked the walk and got me the results I was seeking. My cost per conversion is so much lower than previous, and continues to drop. They’ve been sensational during COVID too, by helping pivot our marketing. Highly recommended. Thanks guys!”

Aaron Dri
Podiatrist
