About Ridge Films
Ridge Films is a premium video production company that helps businesses grow with high-quality video marketing solutions. While their DIY video kit was a cutting-edge solution, they faced challenges in positioning, lead generation, and closing sales.
They partnered with PixelRush to implement the Referral Replication Protocol System, transforming their lead flow, offer positioning, and sales process into a scalable revenue machine.
The Challenge
Before working with PixelRush, Ridge Films faced three major challenges:
- Their messaging was misaligned with client needs - The kit was marketed as a "push-of-a-button" video solution, but real client success stories showed a much bigger impact, driving revenue through high-converting video content.
- Lead generation was inconsistent - Their paid campaigns were not attracting high-intent buyers.
- Closing sales was unpredictable - Even when leads came in, there was no structured process to consistently close them.
Their goal was simple: turn their marketing into a predictable growth system that delivered qualified leads and higher revenue.
Our Solution
1. Optimising the Offer & Understanding the Persona
The first step was redefining Ridge Films' offer by speaking directly with their best clients. We had them interview five high-value customers and discovered something game-changing:
- One client had generated an AU$8,000 retainer from a paid video ad
- Another landed an AU$50,000 project from a single Christmas email using the kit
Instead of selling the kit as a simple tool for creating high-quality videos, we flipped the messaging to focus on the revenue it could generate for clients. This shift made the offer far more compelling and led to a higher conversion rate.
2. Building the Client Engine
With the right positioning and messaging in place, we built Ridge Films' Client Engine, a high-performing, AI-driven lead generation system that included:
- Ad scripts & assistance with recording optimised video creatives
- Paid ad campaigns across Meta & Google Ads, built for conversion
- A complete lead generation system including nurture sequences, SMS follow-ups, VSLs, and automated booking systems
This created a predictable, scalable system for attracting and converting high-quality leads.
3. Coaching on Closing More Deals
Generating leads was not enough. We needed Ridge Films to consistently close deals. We provided:
- A structured sales framework for handling leads and closing deals efficiently
- Coaching on sales conversations, helping them refine their approach
- Fast implementation, so they could close leads at a much higher rate
With this repeatable closing system, Ridge Films turned more leads into revenue, fast.
4. Optimising Ads Using Closed-Loop Data
Most businesses optimise for leads. We optimised for closed clients and revenue.
By feeding actual sales data back into the ad campaigns, we trained the AI to:
- Identify which leads were most likely to become paying clients
- Optimise ad targeting and creative to attract high-value buyers
- Continuously improve over time, lowering costs and increasing ROAS
The Results
Ridge Films came to PixelRush looking for better leads at a lower cost. What they got was a growth system that delivers consistent, high-quality revenue.
Every figure below comes from Ridge Films' own lead and client records in PixelRush HQ, for their Meta ads campaigns since September 2024.
| Metric | Result |
|---|---|
| Total Leads | 619 |
| Booked Calls | 369 |
| Calls Attended | 285 (77.2% show rate) |
| Clients Won | 37 |
| Ad Spend | $62,894 |
| Cost Per Lead | $101.61 |
| Cost Per Client | $1,700 |
| Avg Client Value | $16,061 |
| Revenue Won | $594,258 |
| ROAS | 9.4x |
On average, Ridge Films now spend $1,700 in advertising to win a client worth $16,061.
