Insights & Strategies
Deep dives on growth marketing, lead generation, and building a predictable personal injury practice—without the guesswork.
\ \ \ \ Is a Full-Service Marketing Agency What Your Personal Injury Law Firm Needs? \ Most full-service agencies excel at one channel and deliver mediocre results everywhere else. Learn when specialists outperform generalists and how to structure your marketing for maximum ROI.\ Read article\ \ \ \ Is SEO Worth It for Personal Injury Law Firms? The Truth About ROI and Timelines \ You're spending thousands on SEO every month. But when will this actually bring in cases? Let's cut through the agency sales pitches and get to the truth about SEO for personal injury firms.\ Read article\ \ \ \ How Much Does It Cost to Get a Personal Injury Client in Australia? \ The real cost per client data Australian PI firms need. Why US benchmarks don't apply, what tracking actually reveals, and how to calculate what you can afford to pay.\ Read article\ \ \ \ In-House Marketing Manager vs Agency for Personal Injury Law Firms: The Real Cost Comparison \ Thinking about hiring an internal marketing manager instead of using an agency? Before you post that job listing, understand the true costs and what actually works for PI firms.\ Read article\ \ \ \ How to Tell If Marketing Is Actually Working for Your Personal Injury Firm (And Why Most Agencies Are Lying to You) \ Most PI firms are flying blind when it comes to measuring marketing success. They're being fed metrics that look good on paper but mean absolutely nothing.\ Read article\ \ \ \ Why Personal Injury Google Ads Are Getting More Expensive (And What to Do About It) \ Your Google Ads bills keep climbing, but your lead quality keeps dropping. Here's why PI advertising costs are skyrocketing and what smart firms are doing differently.\ Read article\ \ \ \ How Quickly Should You Respond to Personal Injury Leads? The 60-Second Rule That Converts 4X More Cases \ Discover why responding to personal injury leads within 60 seconds can boost conversions by 400%. Learn the data-backed strategies top firms use to beat competitors.\ Read article\ \ \ \ How Much Does Personal Injury Lead Generation Actually Cost? (And What You Should Really Be Tracking) \ Stop tracking cost per lead. Learn what personal injury lead generation actually costs, why cost per signed case is the only metric that matters, and how to optimise your acquisition costs.\ Read article\ \ \ \ You're Getting Ripped Off: Why Personal Injury Law Firms Should Stop Buying Leads From Vendors \ Lead vendors charge $500 per lead while generating them for $50. Learn why most purchased leads fail and how to build your own lead generation system.\ Read article\ \ \ \ Affordable PI Law Firm Marketing Strategies That Let You Compete with the Big Guys \ You're not Morgan & Morgan. You don't have a $100 million marketing budget. But here's what most new PI lawyers don't understand: the big firms aren't necessarily smarter than you.\ Read article\ \ \ \ Why Google Ads Are Failing Personal Injury Firms (And What To Do Instead) \ The hidden costs of competing in Google's pay-to-play arena, and the alternative approach smart PI firms are using to acquire clients at a fraction of the cost.\ Read article
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Written by
Byron Trzeciak
Founder of PixelRush, Byron has spent over a decade mastering digital marketing. His agency has helped 200+ businesses grow, managed $10M+ in ad spend, and optimised 400+ landing pages. He shares hard-won strategies so you can skip the learning curve.
