Key Takeaways
- •Cost per click for "personal injury lawyer Sydney" has hit $224
- •National firms can afford $800-1500 per lead because of volume and funding
- •Most PI firms are training Google's algorithm wrong by counting every lead as a conversion
- •The real solution: reach potential clients before they ever search
Key Insight: Stop trying to win the auction when someone searches. Start being the lawyer they already know when the moment comes.
The Trend Isn't Slowing Down
If your conversion rate from click to enquiry is 5%, you're paying $4,480 just to get one form fill. At 25% enquiry-to-client conversion, that's $17,920 per signed client.
What To Do Instead
- •Switch to Phrase/Exact match keywords
- •Build aggressive negative keyword lists
- •Improve landing page conversion rates
- •Implement pre-qualification questions
- •Diversify to Meta advertising
About The Author
Byron Trzeciak
In 2013 Byron took the bold move to transition into his own agency and his hard work paid off, eventually turning PixelRush into a 14-strong digital marketing team that has helped over 150-200 businesses to date in countless industries including spending over 10 million in ad spend and optimisation over 400+ landing pages.
His personal motto is to lead with this value and this blog is here to provide you with successful strategies so you can learn faster, more efficiently and without the countless hours and hard lessons he's had to learn along the way.