Key Takeaways
- •The only metric that matters is CAC:LTV ROI (Customer Acquisition Cost to Lifetime Value)
- •A 5:1 to 7:1 ratio is the profitable sweet spot for PI firms
- •Your intake systems determine marketing ROI more than which agency you choose
Key Insight: If your agency can't tell you your cost per signed case, they're hiding something.
Implementation Roadmap
Week 1: Audit your tracking Week 2: Set up proper attribution systems Week 3: Create feedback loops between marketing and intake Week 4: Optimise spend based on actual revenue data
Learn about lead generation costs and the 60-second response rule.
About The Author
Byron Trzeciak
In 2013 Byron took the bold move to transition into his own agency and his hard work paid off, eventually turning PixelRush into a 14-strong digital marketing team that has helped over 150-200 businesses to date in countless industries including spending over 10 million in ad spend and optimisation over 400+ landing pages.
His personal motto is to lead with this value and this blog is here to provide you with successful strategies so you can learn faster, more efficiently and without the countless hours and hard lessons he's had to learn along the way.