After Engaging Pixelrush for a new website. SEO & Google Ads, iROCK Music School…

Enjoyed a 263% increase in leads generated across all channels

209%

increase in organic traffic

233%

increase in Google Ad leads

45%

reduction in cost per lead

196%

increase in ad spend while maintaining CPL

About iROCK Music School

iROCK Music School offers fun and exciting music lessons making it easy to learn for any level of experience using their proven 1234 iROCK Method.

Their 1234 iROCK method personalises students learning experience, incorporating proven teaching strategies that allow students to master lessons more quickly.

From humble beginnings operating from the comfort of their home to now enjoying a large studio space fitted with state-of-the-art music pods and equipment, iROCK Music School has rapidly become Melbourne’s premier rock music school.

Problem/Goal

  • After a brief hiatus, the business was restarted and needed to rebuild its customer base.
  • The site was outdated and needed to be modernised based to improve the performance of its marketing.
  • The site had lost all of its prior SEO and needed to be re-indexed from scratch.
  • The site needed more doorway pages for instrument types and locations both for organic and paid traffic.

What We Did

    1. Built a New Conversion-Focused Website

      Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence. We optimised it for conversions to make Watsonia Podiatry the top choice for podiatry services in their local area.

    2. Launched a Comprehensive Google Ads Campaign

      We developed a robust Google Ads campaign, investing over six figures in ad spend. This campaign generated over 5,500 leads and significantly reduced the cost per lead.

    3. Implemented a Strategic SEO Campaign

      The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 160 to over 4,000. This boost in visibility resulted in more than 12,000 visitors per month.

    4. Configured Detailed Tracking

      We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimising the performance of Google Ads and demonstrating the ROI to Aaron.

“Byron and Rob have been pivotal in pushing our clinic towards its goals, allowing us to help so many more people. They have been open in their communication, clear in the plan, and most importantly, have walked the walk and got me the results I was seeking. My cost per conversion is so much lower than previous, and continues to drop. They’ve been sensational during COVID too, by helping pivot our marketing. Highly recommended. Thanks guys!”

Aaron Dri

Podiatrist

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iROCK Enjoyed a 263% Increase in Leads Generated Across All Channels

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