
35 %
Increase in leads generated
65 %
Increase in visitors to the site
68 %
Reduction in paid cost per lead
333 %
Increased in paid conversions
About Gibbs Wright
Gibbs Wright Litigation Lawyers negotiate complex multi-million-dollar lawsuits through to personal disputes. They are among the one per cent of law firms that engages exclusively in litigation.
Problem/Goal
Gibbs Wright approached PixelRush after working with a well known digital agency in the space. Spencer and the team felt that the existing agency was busy, had a lot on their plate and generally did not feel they were receiving the attention they deserved for the price of management they were paying.
They wanted to work with a boutique agency, an agency they could scale with based on performance. At PixelRush we work with fewer clients and scale with you, rather than by the sheer number of clients we take on.
They were looking to improve the performance of their Google Ad spend and SEO and scale towards becoming the largest litigation firm in Queensland. Since working with them, they are now scaling into new states (which they’d previously not expected to do) based on the results we’re achieving with their digital campaigns.
What We Did
Built a New Conversion-Focused Website
Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence. We optimised it for conversions to make Watsonia Podiatry the top choice for podiatry services in their local area.
Launched a Comprehensive Google Ads Campaign
We developed a robust Google Ads campaign, investing over six figures in ad spend. This campaign generated over 5,500 leads and significantly reduced the cost per lead.
Implemented a Strategic SEO Campaign
The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 160 to over 4,000. This boost in visibility resulted in more than 12,000 visitors per month.
Configured Detailed Tracking
We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimising the performance of Google Ads and demonstrating the ROI to Aaron.

“Byron and Rob have been pivotal in pushing our clinic towards its goals, allowing us to help so many more people. They have been open in their communication, clear in the plan, and most importantly, have walked the walk and got me the results I was seeking. My cost per conversion is so much lower than previous, and continues to drop. They’ve been sensational during COVID too, by helping pivot our marketing. Highly recommended. Thanks guys!”

Aaron Dri
Podiatrist
