After Engaging Pixelrush for Google Ads, Pivotal Family Lawyers…

Enjoyed a 575% Increase in Leads in Their First Month.

575 %

Increase in Leads In Month 1

224 %

Scale in Ad Spend.

68 %

Reduction in paid cost per lead

208 %

Conversion Rate Increase

About Pivotal Family Lawyers

Note, the name of our client has been changed for the purpose of this case study to protect our client and their results. Due to the competitiveness of legal firms, we’re often under NDAs or simply due to the success of campaigns the client is unwilling to divulge their details for fear of losing their competitive advantage.

Pivotal Family Lawyers is a large family law firm in Australia operating from a major capital city. Prior to PixelRush, they had run Google Ads with a number of ad agencies but always been left feeling underwhelmed and leading towards continuously turning their ads off due to the high expense and poor results. We were so confident that we could help that we guaranteed the leads they would receive within 30 days of the campaign launch.

Problem/Goal

Before engaging Pixelrush in January 2023:

  • They were not tracking things properly.
  • They were sending traffic to text-heavy website pages where the content was hard to digest.
  • Their overall brand strength was weak across their core website.
  • They worked with agencies that didn’t specialise in law firms leading to poor performing results.

What We Did

    1. Built a New Conversion-Focused Website

      Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence. We optimised it for conversions to make Watsonia Podiatry the top choice for podiatry services in their local area.

    2. Launched a Comprehensive Google Ads Campaign

      We developed a robust Google Ads campaign, investing over six figures in ad spend. This campaign generated over 5,500 leads and significantly reduced the cost per lead.

    3. Implemented a Strategic SEO Campaign

      The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 160 to over 4,000. This boost in visibility resulted in more than 12,000 visitors per month.

    4. Configured Detailed Tracking

      We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimising the performance of Google Ads and demonstrating the ROI to Aaron.

“Byron and Rob have been pivotal in pushing our clinic towards its goals, allowing us to help so many more people. They have been open in their communication, clear in the plan, and most importantly, have walked the walk and got me the results I was seeking. My cost per conversion is so much lower than previous, and continues to drop. They’ve been sensational during COVID too, by helping pivot our marketing. Highly recommended. Thanks guys!”

Aaron Dri

Podiatrist

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