
480%
Increased in Leads Generated
88%
Reduction in Cost Per Lead
18%
Conversion Rate (Roughly 2 Leads per 10 Clicks)
30
Leads Generated in 30 Days
About All Lift Crane Trucks
All Lift Crane Truck is a family operated lift crane truck hire service in Melbourne.
Problem/Goal
Before approaching PixelRush, Ian and Cathy had grown their business successfully off the back of word of mouth and referrals and providing great customer service. In recent times however, leads had slowed and for the first time they were in need of a consistent and predictable lead source. They’d contacted a couple of other companies who showed very little interest helping them, as they were a smaller company, and were left confused as to what was the best approach.
What We Did
Built a New Conversion-Focused Website
Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence. We optimised it for conversions to make Watsonia Podiatry the top choice for podiatry services in their local area.
Launched a Comprehensive Google Ads Campaign
We developed a robust Google Ads campaign, investing over six figures in ad spend. This campaign generated over 5,500 leads and significantly reduced the cost per lead.
Implemented a Strategic SEO Campaign
The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 160 to over 4,000. This boost in visibility resulted in more than 12,000 visitors per month.
Configured Detailed Tracking
We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimising the performance of Google Ads and demonstrating the ROI to Aaron.

“Byron and Rob have been pivotal in pushing our clinic towards its goals, allowing us to help so many more people. They have been open in their communication, clear in the plan, and most importantly, have walked the walk and got me the results I was seeking. My cost per conversion is so much lower than previous, and continues to drop. They’ve been sensational during COVID too, by helping pivot our marketing. Highly recommended. Thanks guys!”

Aaron Dri
Podiatrist
