Key Takeaways
- •In-house marketing managers cost $80,000-$120,000+ annually (salary + benefits + tools)
- •Most in-house hires are generalists who can't execute at the specialist level PI marketing demands
- •The best approach for most firms: specialist agencies for execution + internal coordination
Key Insight: Before hiring anyone, ask yourself: do you need a strategist, an executor, or both?
The Hybrid Model That Works
- •Use specialist agencies for Google Ads and SEO
- •Hire internally for coordination and brand voice
- •Measure everything with proper attribution
About The Author
Byron Trzeciak
In 2013 Byron took the bold move to transition into his own agency and his hard work paid off, eventually turning PixelRush into a 14-strong digital marketing team that has helped over 150-200 businesses to date in countless industries including spending over 10 million in ad spend and optimisation over 400+ landing pages.
His personal motto is to lead with this value and this blog is here to provide you with successful strategies so you can learn faster, more efficiently and without the countless hours and hard lessons he's had to learn along the way.