After Engaging PixelRush For SEO & Google Ads McLean Law…

Achieved Cost-Effective Lead Generation in New Zealand

Generated

more than 562 leads

Managed

over 5 figures in ad spend

Achieved an average

cost per lead of $40

Reduced cost per lead

by 62.5% (from $96 to $36)

About McLean Law

McLean Law is a family law firm based in New Zealand that provides legal services in various aspects of family law. They approached PixelRush to find a consistent source of leads to support their growing team and complement their existing word-of-mouth and referral networks.

Problem/Goal

McLean Law needed a quick and effective way to generate leads, making SEO less suitable due to its longer timeframe. They required a cost-efficient solution that could deliver results swiftly. Given the less competitive market in New Zealand compared to Australia, a well-optimised Google Ads campaign could provide a significant impact at a lower cost.

What We Did

  1. Built a New High-Converting Custom Landing Page
    We designed a landing page highlighting McLean Law’s unique selling points (USPs) and positioned them distinctly in the market. The landing page conveyed their offer, unique points of difference, and their services, enhancing conversion rates.
  2. Rebuilt Their Google Ads Account
    McLean Law was previously running “smart” campaigns, which often result in inefficient spending and limited transparency. We transitioned them to targeted search campaigns, focusing on specific keywords. This approach generated over 562 high-quality leads.
  3. Scaled Their Ad Spend
    We managed significant ad spend, ensuring a consistent flow of new leads every month. Our targeted approach allowed for efficient budget utilisation and maximised lead generation.
  4. Comprehensive Conversion Tracking
    We implemented detailed conversion tracking to monitor key lead actions, including new phone calls, form enquiries, and direct emails. This data gave Google the insights needed to optimise campaigns and increase lead volume without increasing costs.
  5. Maintained a Cost-Effective CPA
    Legal leads, particularly in the family law niche, are typically expensive, ranging from $200 to $350. Through our optimised campaigns, we achieved an average cost per lead of just $40 -, significantly lower than the market average. This low CPA resulted in a high ROI for McLean Law.
“Excellent service.”

Callum

McLean Law

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