33%
Cost reduction ( $13,402)
37%
Conversion rate percentage increase
34%
Reduced cost per conversion
9%
Increased CTR improvement
About Exakt Glass
Exakt Glass are the experts you want to call when it comes to top-quality and stylish glass pool fencing and glass balustrade.
Having been in the business for over a decade, they provide a free design service and all their products come with a 10 year warranty.
Their showroom and distribution center is in Victoria, but they ship to anywhere in Australia.
Problem/Goal
Before engaging Pixelrush, Exakt Glass were running and managing their own Google Ads campaigns.
One of the biggest problems we had to address was the fact that a huge amount of their ad spend was getting wasted on various irrelevant search terms.
Examples of these keywords are competitor search terms, sizings (of glass products), and misspelt keywords.
Our analysis showed that the top 20 waste keywords alone have lost them A$795.41 to date. Yes folks — I’m only referring to the top 20 search terms out of hundreds and hundreds of search terms. So you can just imagine how much of their marketing budget was really going down the drain.
They also weren’t tracking everything. So they had no hard facts when it came to which of the things they were doing online were really moving the needle in terms of their business goals.
What We Did
Built a New Conversion-Focused Website
Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence. We optimised it for conversions to make Watsonia Podiatry the top choice for podiatry services in their local area.
Launched a Comprehensive Google Ads Campaign
We developed a robust Google Ads campaign, investing over six figures in ad spend. This campaign generated over 5,500 leads and significantly reduced the cost per lead.
Implemented a Strategic SEO Campaign
The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 160 to over 4,000. This boost in visibility resulted in more than 12,000 visitors per month.
Configured Detailed Tracking
We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimising the performance of Google Ads and demonstrating the ROI to Aaron.
“Byron and Rob have been pivotal in pushing our clinic towards its goals, allowing us to help so many more people. They have been open in their communication, clear in the plan, and most importantly, have walked the walk and got me the results I was seeking. My cost per conversion is so much lower than previous, and continues to drop. They’ve been sensational during COVID too, by helping pivot our marketing. Highly recommended. Thanks guys!”
Aaron Dri
Podiatrist
