If you want to hire an agency, or even a freelancer, to help you manage your Google Ads campaign, don't bring anybody on board until you've done your homework.
Quality score is basically a complicated way to say "relevance". If you achieve a high quality score it means that your Ad is very relevant for the keywords you're targeting.
What I'm about to share will significantly improve your CTRs, Quality Scores, ad positions, and impression shares plus have a significant impact on your cost per click and your conversions rate.
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