PPC

Quality score is basically a complicated way to say "relevance". If you achieve a high quality score it means that your Ad is very relevant for the keywords you're targeting.

What I'm about to share will significantly improve your CTRs, Quality Scores, ad positions, and impression shares plus have a significant impact on your cost per click and your conversions rate.

Google Ads can be an incredibly effective source of leads for small businesses, in fact, over the past 30 days, the small business accounts we've managed have converted at an average of 13% or higher.