AU$50K
increase in traffic
123
increase in leads
48
decrease in CPA
30x
increase in ad spend
About NexiaCorp Accountants
Problem/Goal
Before working with PixelRush, NexiaCorp faced three key challenges:
- Unreliable marketing partners: Previous agencies failed to deliver measurable ROI, wasting both time and money.
- Inconsistent lead flow: Campaigns weren’t generating predictable, qualified business leads.
- No structured conversion process: Even when leads came through, there was no scalable system for booking and closing new clients.
Their goal was simple: create a consistent pipeline of qualified leads and booked consultations that would turn marketing spend into measurable profit.
What We Did
1. Implementing the Referral Replication Protocol
We deployed PixelRush’s Referral Replication Protocol, designed to replicate the quality and consistency of word-of-mouth referrals at scale.
The system guaranteed:
- 12+ qualified booked consultations per month
- 30–45 additional high-intent leads
- Minimum 3-month engagement to build data-driven momentum
During the 3-month campaign, we delivered:
- 123 leads
- 48 booked consultations
- Average cost per lead: $40.25
- Average cost per booked consultation: $103 (well below the $250 target)
2. Turning Lead Volume into Real Revenue
While leads flowed in fast, the NexiaCorp team faced operational and sales bottlenecks. The business owner admitted that many leads slipped through the cracks, not due to marketing performance but internal capacity constraints.
Even with those limitations, the firm still generated an estimated $45,000–$50,000 in new client revenue, with most clients expected to stay on for multiple years.
With their average client lifetime value, the campaign’s long-term return is projected to exceed $150,000, turning a $4,951 investment into as much as a 30X ROI.
3. Preparing for Scale
The campaign worked so well that NexiaCorp quickly became overloaded with work. Their next challenge?
Finding the right team members and a new BDM to handle the growing demand and convert even more leads into long-term clients.
By shifting the bottleneck from lead generation to capacity and conversion, the Referral Replication Protocol proved its power by generating not just leads but real, sustainable business growth.
Final Thoughts
