About Watsonia Podiatry
Watsonia Podiatry provides comprehensive foot and lower limb healthcare services, including general podiatry, orthotics, diabetic foot care, and more. The clinic is dedicated to delivering high-quality care with a focus on patient satisfaction and health outcomes. Aaron, the clinic owner, aimed to scale Watsonia Podiatry and build a team that could operate efficiently even in his absence.
Problem/Goal
Aaron approached PixelRush with the goal of scaling Watsonia Podiatry. He aimed to remove himself from daily operations and establish the clinic as the go-to podiatry service in the local area.
What We Did
Built a New Conversion-Focused Website
Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence. We optimised it for conversions to make Watsonia Podiatry the top choice for podiatry services in their local area.
Launched a Comprehensive Google Ads Campaign
We developed a robust Google Ads campaign, investing over six figures in ad spend. This campaign generated over 5,500 leads and significantly reduced the cost per lead.
Implemented a Strategic SEO Campaign
The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 160 to over 4,000. This boost in visibility resulted in more than 12,000 visitors per month.
Configured Detailed Tracking
We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimising the performance of Google Ads and demonstrating the ROI to Aaron.