About McLean Law
McLean Law is a family law firm based in New Zealand that provides legal services in various aspects of family law. They approached PixelRush to find a consistent source of leads to support their growing team and complement their existing word-of-mouth and referral networks.
Problem/Goal
McLean Law needed a quick and effective way to generate leads, making SEO less suitable due to its longer timeframe. They required a cost-efficient solution that could deliver results swiftly. Given the less competitive market in New Zealand compared to Australia, a well-optimised Google Ads campaign could provide a significant impact at a lower cost.
What We Did
Built a New High-Converting Custom Landing Page
We designed a landing page highlighting McLean Law's unique selling points (USPs) and positioned them distinctly in the market. The landing page conveyed their offer, unique points of difference, and their services, enhancing conversion rates.
Rebuilt Their Google Ads Account
McLean Law was previously running "smart" campaigns, which often result in inefficient spending and limited transparency. We transitioned them to targeted search campaigns, focusing on specific keywords. This approach generated over 562 high-quality leads.
Scaled Their Ad Spend
We managed significant ad spend, ensuring a consistent flow of new leads every month. Our targeted approach allowed for efficient budget utilisation and maximised lead generation.
Comprehensive Conversion Tracking
We implemented detailed conversion tracking to monitor key lead actions, including new phone calls, form enquiries, and direct emails. This data gave Google the insights needed to optimise campaigns and increase lead volume without increasing costs.
Maintained a Cost-Effective CPA
Legal leads, particularly in the family law niche, are typically expensive, ranging from $200 to $350. Through our optimised campaigns, we achieved an average cost per lead of just $40, significantly lower than the market average. This low CPA resulted in a high ROI for McLean Law.