About Be Fremantle
Be Fremantle is a recently renovated 4.5 star hotel in Fremantle, WA. Each apartment has a stunning view to either the Fremantle Fishing Boat Harbour or towards the Indian Ocean.
What We Did
1. Reconfigured Google Ads Campaign
Their current campaign was using 'broad match' keywords which meant they were wasting a huge amount of money each month on clicks from irrelevant visitors.
We created new adverts designed to entice the right kind of customers to the hotel while also protecting their brand name terms which was overwhelmed by online travel agents (OTAs) trying to take revenue for referrals.
The result was a 46% increase in return on ad spend (6 figure increase) with a reduction in Ad spend of 2%.
2. SEO Optimised Site
We implemented an SEO campaign with a strong focus on content marketing. We focused heavily on onpage SEO and having the right structure to attract prospects deeper in the travel journey.
We built high quality and relevant links each month to increase authority and organic performance on key terms.
The result was a 394% in organic visitors.
3. Content Marketing
We generated four highly target pieces of content to attract travellers interested in visiting Perth.
Our blog content equated to an additional 10,700 visitors interacting with their brand over 8 months.
4. Detailed Performance Tracking
We built reports that highlighted and trended the signups, form enquiries and phone calls on a monthly basis allowing Be Fremantle to clearly understand exactly which areas of their marketing were performing best.