About Asbestos Australia Removalists
Asbestos Australia Removalists provides professional asbestos removal services across Victoria. They approached PixelRush with the goal of scaling their business by increasing leads and improving their online presence.
Problem/Goal
Asbestos Australia Removalists aimed to scale their operations and drive more consistent leads. They wanted to increase their ad spend effectively and boost their organic traffic to establish themselves as a leading authority in asbestos removal.
What We Did
Implemented a New Google Ads Campaign
We reviewed keywords, configured detailed conversion tracking, and added comprehensive negative keyword lists. These changes allowed us to scale the account from 4 to 5 figure monthly spends.
Implemented an SEO Campaign
We built highly optimised service and location pages, increasing the number of ranking search terms and taking the site from 118 to over 500 keywords. This improved the site's visibility and organic traffic.
Scaled Lead Generation
By optimising the ad campaign, we improved the leads generated from 73 to a peak of 256, resulting in a substantial impact on their revenue and becoming a leader in Asbestos Removal in Victoria.
Content Marketing Campaign
We implemented a content marketing campaign that established Asbestos Australia Removalists as a topical authority on asbestos. This improved their rankings on key terms and drove more organic traffic to their site.