The common booking process is obvious: Your potential guest decides to take a trip and they go to an OTA (online travel agent) to book accommodation...
In fact, when I speak with prospects, more often than not the conversation about their new website almost always comes down to how much it costs rather than how many sales it will generate.
By taking out the frenzied guesswork and following these strategies, you can start generating more online conversions and you'll stop throwing money to the wind in the hope that something sticks.