
67%
Increase in PPC Revenue in 8 Months
887%
Increase in PPC revenue in 2.5 Years
173%
Increase in Return on Ad Spend
12%
Return on Ad Spend for every $1 spent
About Campaign
This client is one of Australia’s largest independent and authorised seller of toys (name removed for privacy) and have been in business since 2007
Problem/Goal
This business was founded in 2007. Since the brands inception the business grew organically on word of mouth, the growth of online business and search engine marketing (SEO & PPC).
However over time results began to flat-line and growth began to decline.
In 2017, while running a pay per click campaign with one of Australia’s largest digital agencies, the owner became worried that his current agency, for a number of reasons, were not providing his spend and account with the attention it deserved.
Product sales were dropping, stock was becoming dormant in the warehouse and profit levels were reducing.
It was at this time the owner reached out to PixelRush to audit his account and identify whether we could improve the performance.
What We Did
Built a New Conversion-Focused Website
Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence. We optimised it for conversions to make Watsonia Podiatry the top choice for podiatry services in their local area.
Launched a Comprehensive Google Ads Campaign
We developed a robust Google Ads campaign, investing over six figures in ad spend. This campaign generated over 5,500 leads and significantly reduced the cost per lead.
Implemented a Strategic SEO Campaign
The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 160 to over 4,000. This boost in visibility resulted in more than 12,000 visitors per month.
Configured Detailed Tracking
We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimising the performance of Google Ads and demonstrating the ROI to Aaron.

“Byron and Rob have been pivotal in pushing our clinic towards its goals, allowing us to help so many more people. They have been open in their communication, clear in the plan, and most importantly, have walked the walk and got me the results I was seeking. My cost per conversion is so much lower than previous, and continues to drop. They’ve been sensational during COVID too, by helping pivot our marketing. Highly recommended. Thanks guys!”

Aaron Dri
Podiatrist
