68%
Increase In Conversion Rate
33%
Decrease in Cost Per Lead
124%
Increase In Leads/Conversions
25%
Reducing in Overall Ad Spend
About Sydney 24 Hour Plumbing
Sydney 24 Hour Plumbing are a network of highly trained plumbers operating through Sydney. They specialise in Residential & Commercial plumbing services and can provide anything from broken taps to blocked drains or complete commercial solutions.
Problem/Goal
Before approaching PixelRush, Richard (the owner) had recently been forced to change domain names due to a Google penalty applied to their primary business domain. The penalty was the unfortunate output of cheap SEO gig from Fiverr.
After rebuilding the site and changing domains Richard needed an immediate solution for generating new leads and keeping his team of plumbers on the road. Due to the expense of implementing an SEO campaign, in one of the most competitive industries, and the potential latency in SEO lead generation, Richard choose to continue to work with his existing Adwords campaign.
It was at this time we had the opportunity to provide a free audit of the Sydney 24 Hour Campaign and we discovered the following key areas:
- Phone calls were not tracked which meant critical performance data required to optimise the campaign was not captured.
- Conversion rates were low between 1.5% to 2.5%.
- Cost per lead was averaging $498 dollars
- The campaign wasn’t structured and uncontrolled which meant a large % of the budget was wasted on irrelevant search terms.
- All Ads were pointed at the home page.
At the time we estimated around 80% of the spend was being wasted.
What We Did
Built a New Conversion-Focused Website
Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence. We optimised it for conversions to make Watsonia Podiatry the top choice for podiatry services in their local area.
Launched a Comprehensive Google Ads Campaign
We developed a robust Google Ads campaign, investing over six figures in ad spend. This campaign generated over 5,500 leads and significantly reduced the cost per lead.
Implemented a Strategic SEO Campaign
The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 160 to over 4,000. This boost in visibility resulted in more than 12,000 visitors per month.
Configured Detailed Tracking
We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimising the performance of Google Ads and demonstrating the ROI to Aaron.
“Byron and Rob have been pivotal in pushing our clinic towards its goals, allowing us to help so many more people. They have been open in their communication, clear in the plan, and most importantly, have walked the walk and got me the results I was seeking. My cost per conversion is so much lower than previous, and continues to drop. They’ve been sensational during COVID too, by helping pivot our marketing. Highly recommended. Thanks guys!”
Aaron Dri
Podiatrist
