
406 %
All-Time Return on Ad Spend
582 %
ROAS for 1-30 August 2022
210 %
Sales Increase within Month 1
25 %
Conversion Rate Increase (Month 1)
About RockBros
Rockbros Australia provides a wide range of premium quality bicycle accessories for cyclists at affordable prices. The brand itself is known worldwide and has built a solid reputation for its excellent workmanship quality, appealing and attractive design, high functionality, and low prices.
Problem/Goal
Before engaging Pixelrush in August 2021, the Rockbros Australian website did not have things set up properly in place yet in terms of Google Ads or data gathering.
- They were not tracking things properly.
- They were using Google’s “Smart” campaign (which is not the same as Smart Shopping), which is an automated way of running Google Ads.
- Because Smart Campaigns are aimed at helping new businesses get started but without all the technicalities and, therefore, have limited configurations.
- Smart campaigns have been oversimplified so you as an advertiser have less control.
- For obvious reasons, “smart” campaigns don’t typically work that well in terms of ROI creating a lot of waste for RockBros
What We Did
Built a New Conversion-Focused Website
Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence. We optimised it for conversions to make Watsonia Podiatry the top choice for podiatry services in their local area.
Launched a Comprehensive Google Ads Campaign
We developed a robust Google Ads campaign, investing over six figures in ad spend. This campaign generated over 5,500 leads and significantly reduced the cost per lead.
Implemented a Strategic SEO Campaign
The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 160 to over 4,000. This boost in visibility resulted in more than 12,000 visitors per month.
Configured Detailed Tracking
We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimising the performance of Google Ads and demonstrating the ROI to Aaron.

“Byron and Rob have been pivotal in pushing our clinic towards its goals, allowing us to help so many more people. They have been open in their communication, clear in the plan, and most importantly, have walked the walk and got me the results I was seeking. My cost per conversion is so much lower than previous, and continues to drop. They’ve been sensational during COVID too, by helping pivot our marketing. Highly recommended. Thanks guys!”

Aaron Dri
Podiatrist
