Enjoyed a 306% Return on Their Ad Spend Within 9 Months
All-Time Return on Ad Spend
ROAS for 1-30 August 2022
Sales Increase within Month 1
Conversion Rate Increase (Month 1)
About RockBros
Rockbros Australia provides a wide range of premium quality bicycle accessories for cyclists at affordable prices. The brand itself is known worldwide and has built a solid reputation for its excellent workmanship quality, appealing and attractive design, high functionality, and low prices.
Problem/Goal
Before engaging Pixelrush in August 2021, the Rockbros Australian website did not have things set up properly in place yet in terms of Google Ads or data gathering.
- They were not tracking things properly.
- They were using Google’s “Smart” campaign (which is not the same as Smart Shopping), which is an automated way of running Google Ads.
- Because Smart Campaigns are aimed at helping new businesses get started but without all the technicalities and, therefore, have limited configurations.
- Smart campaigns have been oversimplified so you as an advertiser have less control.
- For obvious reasons, “smart” campaigns don’t typically work that well in terms of ROI creating a lot of waste for RockBros
What PixelRush can do for you
Shopping Campaigns
Tiered shopping campaigns require a manual configuration and allow you to separate cool, warm and hot shopping search terms.
Dynamic Search Ads Campaigns
We used Dynamic Search Ads to target more BoFu (Bottom of Funnel) search terms and to create more “perfect matches” across all their ads and landing pages. DSA’s are perfect for sites with numerous products and/or content as it’s challenging to create an ad group for every single product you have.
Search Campaigns
We segmented their search campaigns according to their product range and how their website was mapped.
Brand Campaigns
We created brand campaigns to protect their brand name and prevent their competitors from stealing their hottest prospects
Conversion Tracking Setup
We set up their contact forms and made sure everything was getting tracked properly like the view product pages, add to cart, dynamic retargeting, checkout purchase, overall purchase value, etc.
Dynamic Retargeting
We setup dynamic retargeting ensure that we accurately tracked the products visitors were looking at on the site and tailored the remarketing to these exact products.
First month sales increase
(Actual figures are hidden for privacy purposes.)
Then sales went up another 40% the following month after we started working with them (shown below).
(Actual figures are hidden for privacy purposes)
Results
ROCKBROS enjoyed the following returns:
Spencer Wright
Gibbs Wright Lawyers
“Byron, Maddie and Rob from PixelRush have been absolutely excellent. We’ve used numerous digital marketing agencies over the years and finally we have found one that provides quality service and real results. It is a bit early to tell but we set a record number of opened matters in the first month with PixelRush, and by the second month we had exceeded that record within 20 days causing us to urgently find more staff to take on the workload. So in short, very effective.”
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