After Engaging PixelRush For SEO & Google Hurst Podiatry…

Increased Sessions by 1350% & Leads by 344%

1350%

increase in sessions

344%

increase in leads

412%

increase in ad spend

Maintained CPA

while scaling

About Hurst Podiatry

Brenton Hurst, the owner of Hurst Podiatry, sought to scale his multi-location podiatry clinic to drive more consistent leads across all locations. He was particularly concerned about the return on investment (ROI) given the significant outlay for digital marketing services, and he needed a strategy that could quickly generate leads while considering his staffing capacity. Brenton was initially sceptical due to past experiences with other digital marketing agencies and the substantial cost increase compared to previous expectations. After reviewing the proposal from PixelRush, Brenton decided to proceed with a phased approach, focusing first on a new website and Google Ads, with the possibility of expanding to SEO later. This approach aimed to ensure immediate lead generation and a gradual increase in patient acquisition, allowing time to scale his staffing to meet demand.

Problem/Goal

Brenton approached PixelRush with the goal of scaling Hurst Podiatry. He aimed to drive more consistent leads to each of his clinic locations and establish a team that could manage operations effectively, allowing him more freedom.

What We Did

  1. Built a New Conversion-Focused Website
    Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence and optimized it for conversions to make Hurst Podiatry the top choice for podiatry services in their local area.
  2. Launched a Comprehensive Google Ads Campaign
    We developed a robust Google Ads campaign offering a consistent source of leads to complement the growing organic lead generation and referral channels.
  3. Implemented a Strategic SEO Campaign
    The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 62 to over 885, increasing monthly visitors to as many as 5,000.
  4. Configured Detailed Tracking
    We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimizing the performance of Google Ads and demonstrating the ROI to Brenton.
  5. Content Marketing
    We worked consistently on providing new content to the site, which was the core reason behind building organic traffic and ranking for more keywords.

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