Hurst Podiatry - PixelRush

After Engaging PixelRush For
SEO & Google Hurst Podiatry…

Increased Sessions by 1350% & Leads by 344%

Increase in sessions

Increase in leads

Increase in ad spend

About Hurst Podiatry

Brenton Hurst, the owner of Hurst Podiatry, sought to scale his multi-location podiatry clinic to drive more consistent leads across all locations. He was particularly concerned about the return on investment (ROI) given the significant outlay for digital marketing services, and he needed a strategy that could quickly generate leads while considering his staffing capacity. Brenton was initially sceptical due to past experiences with other digital marketing agencies and the substantial cost increase compared to previous expectations. After reviewing the proposal from PixelRush, Brenton decided to proceed with a phased approach, focusing first on a new website and Google Ads, with the possibility of expanding to SEO later. This approach aimed to ensure immediate lead generation and a gradual increase in patient acquisition, allowing time to scale his staffing to meet demand.

Problem/Goal

Brenton approached PixelRush with the goal of scaling Hurst Podiatry. He aimed to drive more consistent leads to each of his clinic locations and establish a team that could manage operations effectively, allowing him more freedom.

What We Did

Built a New Conversion-Focused Website
Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence and optimized it for conversions to make Hurst Podiatry the top choice for podiatry services in their local area.
Launched a Comprehensive Google Ads Campaign
We developed a robust Google Ads campaign offering a consistent source of leads to complement the growing organic lead generation and referral channels.
Implemented a Strategic SEO Campaign
The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 62 to over 885, increasing monthly visitors to as many as 5,000.
Configured Detailed Tracking
We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimizing the performance of Google Ads and demonstrating the ROI to Brenton.
Content Marketing
We worked consistently on providing new content to the site, which was the core reason behind building organic traffic and ranking for more keywords.

What PixelRush can do for you

Whether you’re a small clinic or a large healthcare provider, PixelRush can help you achieve outstanding results with tailored digital marketing strategies.

Website Development

Creating conversion-focused websites that represent your brand and drive leads.

Google Ads Management

Developing and managing highly effective ad campaigns that maximize ROI.

SEO Services

Implementing strategic SEO campaigns to increase visibility and attract high-intent customers.

Detailed Tracking

Configuring comprehensive tracking systems to measure and optimize performance.

Content Marketing

Providing consistent, high-quality content to drive organic traffic and improve keyword rankings.

Results

After engaging with PixelRush, Hurst Podiatry saw significant improvements:

1350.15% increase in sessions
344.64% increase in leads
Maintained CPA while scaling
412.82% increase in ad spend

Spencer Wright

Gibbs Wright Lawyers

“Byron, Maddie and Rob from PixelRush have been absolutely excellent. We’ve used numerous digital marketing agencies over the years and finally we have found one that provides quality service and real results. It is a bit early to tell but we set a record number of opened matters in the first month with PixelRush, and by the second month we had exceeded that record within 20 days causing us to urgently find more staff to take on the workload. So in short, very effective.”

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to the next level?

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Case Study