134%

Increased Backlinks

5,200%

Increased Ranking Keywords

504 %

Increased Organic Sessions

2,400 %

Increased Goal Completions

About Gutterline

Gutterline is a team of guttering specialists who offer gutter installation, repair, cleaning and maintenance services in every suburb in Sydney.

They have been providing Sydney residents with high-quality, effective and affordable gutter services for their homes, buildings and properties for over 20 years now.

Problem/Goal

Before engaging Pixelrush in March/April 2021, this was Gutterline’s SEO and website situation:

  • They were getting zero organic traffic
  • They only had 78 backlinks to their site
  • They had a domain rating of 4.8 (Ahrefs)
  • Their site was ranking for only 6 keywords.
  • They had zero “goal completions” (the number of people phoning them, or completing their enquiry form, or emailing them from their website).
  • Their number of sessions was 87 total (67 were organic)
  • Their website’s conversion rate was 1.15%
  • Their site had service pages and had 21 location pages before we worked with Gutterline.

What We Did

    1. Built a New Conversion-Focused Website

      Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence. We optimised it for conversions to make Watsonia Podiatry the top choice for podiatry services in their local area.

    2. Launched a Comprehensive Google Ads Campaign

      We developed a robust Google Ads campaign, investing over six figures in ad spend. This campaign generated over 5,500 leads and significantly reduced the cost per lead.

    3. Implemented a Strategic SEO Campaign

      The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 160 to over 4,000. This boost in visibility resulted in more than 12,000 visitors per month.

    4. Configured Detailed Tracking

      We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimising the performance of Google Ads and demonstrating the ROI to Aaron.

“Byron and Rob have been pivotal in pushing our clinic towards its goals, allowing us to help so many more people. They have been open in their communication, clear in the plan, and most importantly, have walked the walk and got me the results I was seeking. My cost per conversion is so much lower than previous, and continues to drop. They’ve been sensational during COVID too, by helping pivot our marketing. Highly recommended. Thanks guys!”

Aaron Dri

Podiatrist

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