
1915 %
Increase In Monthly Visitors
4361 %
Increase in Gross Sales
1205 %
1205 % Ave Increase in Ranking Keywords
7
Figures in Sales Generated
About Great Southern Sunnies
Great Southern Sunnies is one of the fastest growing online sunglasses retailers in Australia. They stock the latest and largest ranges of international brands with an unbeatable price match guarantee. It’s no surprise why they’re quickly becoming the go-to shop for lovers of fine sunglasses.
Problem/Goal
Sales-Driven Ecommerce Website
We designed and developed their fully custom online shop (pictured) using conversion-focused principles. This included:
- Transition from Neto to WordPress with Woocommerce.
- Integration of the site with Ebay and Amazon using Codisto — allowing them to control their sales in all channels from one interface.
- Integration of the site with Active Campaign — allowing them to send fortnightly promotional emails, abandoned cart emails and birthday emails.
This generated 11,252+ contacts and over $42,000 in sales. - Rewriting the copy for their entire site and product pages, adding a much needed persuasive punch.
This helped them gain a peak 4361.54% increase in monthly sales even though the site launched just as the pandemic hit in April 2020.
What We Did
Built a New Conversion-Focused Website
Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence. We optimised it for conversions to make Watsonia Podiatry the top choice for podiatry services in their local area.
Launched a Comprehensive Google Ads Campaign
We developed a robust Google Ads campaign, investing over six figures in ad spend. This campaign generated over 5,500 leads and significantly reduced the cost per lead.
Implemented a Strategic SEO Campaign
The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 160 to over 4,000. This boost in visibility resulted in more than 12,000 visitors per month.
Configured Detailed Tracking
We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimising the performance of Google Ads and demonstrating the ROI to Aaron.

“Byron and Rob have been pivotal in pushing our clinic towards its goals, allowing us to help so many more people. They have been open in their communication, clear in the plan, and most importantly, have walked the walk and got me the results I was seeking. My cost per conversion is so much lower than previous, and continues to drop. They’ve been sensational during COVID too, by helping pivot our marketing. Highly recommended. Thanks guys!”

Aaron Dri
Podiatrist
