Increased Revenue by 64% in Just 12 Months
Increase in monthly revenue
Increase in annual revenue
Increase in total traffic
Return on Google Ad Spend
About Fitzroy Island Resort
Fitzroy Island is 45 minutes from the coast of Cairns in Far North Queensland and is surrounding by a reef system that forms part of the Great Barrier Reef. Nudey Beach, Fitzroy Island’s Iconic beach, was voted #1 best beach in Australia. The idyllic beachers lead into safe, sheltered waters which are perfect for swimming, snorkelling and other water sports.
Problem/Goal
What PixelRush can do for you
Custom Website Development
Complete custom website developed which involved improving the website and landing page copy while encouraging best rates when booking direct.
SEO Optimised Site
Focused our SEO efforts on brand saturation and improving rankings where competitors were outranking on relevant terms.
Content Marketing
Implementing proven, whitehat SEO techniques including original, high quality content marketing to attract customers at different stages of the buying life-cycle.
Detailed Performance Tracking
We empowered the business with detailed performance tracking & reporting accurately tracking all conversions and bookings throughout the website and their source.
Structured Google Ads Campaign
Built a structured and highly profitable Adwords campaign by targeting clicks with buying intent and protecting brand name terms.
Link Building & Outreach
We used link building and outreach, combined with content, to improve resort rankings on lagging search terms.
Results
General Manager
“Byron and the team at PixelRush have been a critical component of our success for over 6+ years. During this time we’ve seen a significant impact on both our traffic and direct revenue which all started with the rebuilding of our website and then ongoing SEO & PPC. Byron highlighted that our conversion rate was poor for our old website and upon launching the new site we saw an instantaneous improvement of almost double the online revenue in a single month. Night and day difference which has continued ever since.”
Ready to take your Business
to the next level?
30 mins free video analysis + 30 mins discovery session
