110%
Growth in legal team size (20 to 42 lawyers)
9,200
Quality conversions generated
$135.92
Average cost per lead achieved
$13,000+
Annual savings identified through campaign optimisation
About Our Client
This prominent Australian family law firm specialises in comprehensive family law services, providing expert legal representation across divorce, custody, property settlements, and complex family disputes. They are committed to delivering exceptional legal outcomes for families throughout Australia.
Problem/Goal
The firm approached PixelRush with ambitious growth objectives. They wanted to scale beyond their single-state operations and establish a national presence in the competitive family law market. Their primary goals included:
- Expanding their legal team and operational capacity
- Scaling into multiple states across Australia
- Generating high-quality leads consistently
- Optimising their digital marketing ROI
- Establishing thought leadership in the family law space
What We Did
1. Launched a Complex Google Ads Campaign
We developed and managed a sophisticated Google Ads strategy with a total investment of $1,250,476.81, spending between $25,000-$50,000 monthly. This comprehensive campaign generated 2,632 phone calls and 9,200 conversions at an average cost per lead of $135.92. Through detailed auditing, we identified significant waste in their existing campaigns, removing non-converting Google Search Partners ads (saving $6,000+ annually) and eliminating underperforming display campaigns (saving $7,000+ annually).
2. Rebuilt Website from the Ground Up
Our design and development team created a fully custom website built specifically for speed and performance. Working alongside speed specialists, we optimised the site to achieve a page speed score above 90, ensuring optimal user experience and improved search engine rankings.
3. Implemented Advanced SEO and Content Strategy
We executed a complex SEO campaign that included securing high-authority backlinks from major publications including Forbes and other prominent PR-related websites. Our content team wrote and published more than 477 articles, establishing the firm as thought leaders in family law whilst significantly improving their organic search presence.
4. Integrated Go High Level CRM System
We seamlessly integrated the website with Go High Level for comprehensive phone call tracking and form management. This integration streamlined their lead management processes and dramatically improved their client intake systems, allowing for better conversion tracking and follow-up procedures.
Overall Impact
The results speak for themselves: the firm successfully scaled from 20 to 42 lawyers, representing a 110% growth in their legal team. More importantly, they achieved their goal of national expansion, scaling operations into two additional states beyond their primary location. This growth was directly supported by the consistent flow of high-quality leads and the operational efficiencies we implemented.
