After Engaging PixelRush For Google Ads…

Crime Victims Lawyers Increased leads by 167% & Reduced Cost Per Lead by 35%

32 %

Reduction in cost of leads

167 %

Increase in peak leads per month when scaling ad spend

32 %

Average campaign conversion rate

35 %

Reduction monthly spend by while maintaining targets.

About Crime Victims

Crime Victim Lawyers, a subsidiary of Farris Legal Pty Ltd, provides a no cost, immediate, efficient and professional service to crime victims in Victoria. They’ve assisted thousands of victims in Victoria in processing their claims through the Victims of Crime Assistance Tribunal (VOCAT), ensuring that the best possible outcome is achieved.

Problem/Goal

Crime Victims had originally setup their campaigns themselves with some success before transitioning to a large agency due to lack of time to manage it effectively.

The campaigns initially started well but started to decline over time and then amplified further upon some agency staff changes and the results were never the same.

They decided to seek another agency to assist which is where Pixelrush commenced.

What We Did

    1. Built a New Conversion-Focused Website

      Our design team created a brand-new website from the ground up, ensuring it reflected a strong brand presence. We optimised it for conversions to make Watsonia Podiatry the top choice for podiatry services in their local area.

    2. Launched a Comprehensive Google Ads Campaign

      We developed a robust Google Ads campaign, investing over six figures in ad spend. This campaign generated over 5,500 leads and significantly reduced the cost per lead.

    3. Implemented a Strategic SEO Campaign

      The SEO efforts led to a remarkable increase in site visibility, with the number of ranking keywords jumping from 160 to over 4,000. This boost in visibility resulted in more than 12,000 visitors per month.

    4. Configured Detailed Tracking

      We implemented thorough tracking systems to monitor phone calls, enquiry forms, new bookings, and more. This detailed tracking played a crucial role in optimising the performance of Google Ads and demonstrating the ROI to Aaron.

“Byron and Rob have been pivotal in pushing our clinic towards its goals, allowing us to help so many more people. They have been open in their communication, clear in the plan, and most importantly, have walked the walk and got me the results I was seeking. My cost per conversion is so much lower than previous, and continues to drop. They’ve been sensational during COVID too, by helping pivot our marketing. Highly recommended. Thanks guys!”

Aaron Dri

Podiatrist

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