About South East Injury Lawyers
South East Injury Lawyers is a no-win, no-fee personal injury law firm based on the Gold Coast, Australia. Operating in a highly competitive industry, they sought PixelRush's expertise to generate a consistent flow of quality leads and improve their online presence.
Problem/Goal
South East Injury Lawyers approached PixelRush needing a fresh approach to their digital marketing efforts. Their existing Google Ads campaigns were generating spam leads, and their outdated website was not effectively converting visitors. They required a comprehensive strategy to increase quality leads and position themselves as a leading law firm in their niche.
What We Did
Rebuilt Google Ads Campaigns
Initially, we tried working with their existing campaigns but quickly realised that significant ad spend was generating spam leads. We advised SEI to recreate the campaigns with a fresh approach, focusing on targeted keywords and detailed conversion tracking.
Rebuilt Website with Custom Design
Recognising that a website is foundational to online success, we rebuilt their outdated website. The new design positioned them as the go-to lawyers in their space, clearly displaying their USP and unique offers and building trust with visitors.
Optimized Site for SEO
Our SEO efforts increased their ranking keywords from 156 to 623 and their traffic from 157 to 576, a significant improvement. We also added over 50 comprehensive articles on personal injury, enhancing their topical authority and improving key page rankings.
Managed Six Figures in Ad Spend
We managed over six ad spend figures, generating over 600 leads at an average CPA of $400. This was a remarkable achievement in an industry where leads can easily cost more than $1000.